Directions for Mental Health announces new name
Clearwater, Florida—Directions for Living, formerly known as Directions for Mental Health, is thrilled to formally announce the agency’s new name, brand promise, and graphic identity to the public today. It is the organization’s hope that the name ‘Directions for Living’ and commitment that ‘Life Gets Better Here’ will capture the true focus of the agency, which still includes but now extends well beyond the previously narrow mission of providing premier behavioral health services, as it enters the next stage of assisting Tampa Bay consumers along an expanding continuum of care.
The Directions for Living logo, which was developed in collaboration with PeakBiety branding+advertising, was carefully chosen to represent the dynamic integration of Directions for Living’s four main service sets: Prevention, Wellness, & Recovery; Adult Behavioral Health; Children’s Behavioral Health; and Child Safety & Family Preservation. Together, these core areas make up the comprehensive, integrated health care agency that many have come to know through experience; now, the public will be able to understand the multi-faceted nature of Directions for Living at first impression.
The transition is well timed, as Directions is celebrating its 30th year of operation, along with several other significant milestones this year. Fiscal Year ‘11-‘12 brought record expansion and growth for the social services agency, including the honor of being named the 2012 Large Not-for-Profit Business of the Year by the Clearwater Regional Chamber of Commerce, becoming the sole Diversion Services provider for Pinellas County with the mission of diverting children from the child welfare system, introducing a new location in Pasco County, serving as lead social services agency for the Pinellas County Sheriff’s Office-sponsored homeless shelter, Safe Harbor, being awarded scattered site Supported Housing funding in Pasco County, and earning an exclusive contract with Pinellas County Health and Human Services to serve as the behavioral health provider in the innovative integration of behavioral and primary health care.
“Addressing the whole person by integrating care is one of the best ways to improve the quality of life for our children, adults, and families,” said April Lott, President and CEO of Directions for Living.
In addition to the broad scope of services offered at Directions for Living, which includes primary care, substance abuse treatment, behavioral health care, homeless outreach, and many other services, Directions for Living is also proud to be the provider of Dependency Case Management and Diversion Services within the child welfare system of Pinellas County through its Child Safety and Family Preservation division—one that often went unacknowledged under the former name.
“Directions for Living is proud of our commitment, contribution, and success in protecting children and preserving families—our new name, logo, and brand promise allow us to share that excitement with our community, funders, and the people we serve,” said Lott.
One-of-a-Kind Healthcare Transport Business Calls on PeakBiety for Branding and Website Development Solutions
Tampa, FL—As a new presence in the healthcare transportation field, Tampa-based Internal Patient Transport (IPT) Services provided PeakBiety branding+advertising with quite a challenge: To develop an integrated campaign for marketing strategy and corporate brand identity that included the creation of a new graphic identity, brand promise, new website and various printed materials. The results of this innovative campaign by PeakBiety can be seen at the new corporate website for IPT, HealthcareIPT.com.
Internal Patient Transport Services’ SVP of Operations, Tangee Kizer, describes internal patient transport as “fundamental to hospital efficiency, throughput and profitability. It has to be done right, with care and safety in mind, every single time, which is why it is the sole purpose and top priority at IPT.”
Internal Patient Transport Services, with its singular focus and years of transport logistic experience, seeks to redefine patient transfer within hospitals and healthcare facilities. IPT requires all of its transporters to certify using the latest NAHTM standards to guarantee patient safety and lower hospital risk assessments.
PeakBiety branding+advertising services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is one of the few advertising agencies in the Tampa Bay Area to meet strict requirements for membership in the prestigious American Association of Advertising Agencies (4As), as well as official recognition as a Google AdWords Certified Partner. For more information, visit peakbiety.com.
PeakBiety Chosen by Central Florida’s American Cement Company for Environmental Sustainability Campaign
PeakBiety branding+advertising announced today that Central Florida’s leading state of the art cement facility, American Cement Company, has chosen it t
o create an innovative corporate sustainability campaign that will highlight American Cement’s commitment to operating a sustainable manufacturing facility in difficult times and beyond. PeakBiety will build an advertising campaign that will run in industry publications.
American Cement recognizes sustainable practices as essential for the future of the company’s operations, as well as the quality of life of its people and the communities in which they live. This is why the company implemented the following five environmental initiatives:
1. Employee and contractor respect for environmental responsibilities,
2. Proactive solutions to climate change,
3. The optimization of energy and resource use through efficiency gains and recycling,
4. The promotion of environmentally-friendly innovations, and
5. Helping foster a healthy environment for the communities in which it functions.
Glen Peak, President of PeakBiety branding+advertising, said, “We are excited to work with American Cement because like us, they recognize that sustainability practices are a fundamental investment in their operational future. It’s an important story to communicate.”
Last April, American Cement celebrated the Grand Opening of its new, state-of-the-art plant in Sumterville, Florida.
PeakBiety branding+advertising services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is one of the few advertising agencies in the Tampa Bay Area to meet strict requirements for membership in the prestigious American Association of Advertising Agencies (4As), as well as official recognition as a Google AdWords Certified Partner.
Glen Peak Presents Silver Medal Award
As the winner of the 2010 American Advertising Federation – Tampa Bay (AAF-TB) Silver Medal Award, Glen Peak has the honor of presenting the 2011 award to Paul Catoe, President of Tampa Bay & Company, the Convention & Visitors Bureau. The Silver Medal Award is bestowed annually by American Advertising Federation (AAF) chapters throughout the country to outstanding members of their local advertising community. Glen Peak presents the award to Mr. Catoe at The ADDY Awards Gala on February 24 at Lowry Park Zoo.
As President & CEO of the Tampa Bay & Co. since 1999, Catoe has been a distinguished member of the Tampa Bay advertising community for many years. Glen Peak remarks, “Paul has been a significant contributor to Tampa Bay growth—hosting a Super Bowl and growing the area rapidly as a convention and vacation destination.” Prior to joining the CVB, Catoe served as the President and General Manager of WFLA-TV, Tampa Bay’s NBC affiliate. A 30-year Tampa Bay resident, Catoe has been very active in the community, serving on the CVB’s board of directors for six years and as chairman in 1998. Catoe is on the board of directors for the Outback Bowl, Florida Aquarium, Lowry Park Zoo, and the Greater Tampa Chamber of Commerce.
AAF-TB President Barry Wallace stated “The Silver Medal is seen as one of the highest honors that can be bestowed upon an advertising professional by his/her peers. We are thrilled to be honoring Paul for his dedication to the industry and to the Tampa Bay area.”
For many local chapters, awarding the AAF Silver Medal is the highlight of their year. It enhances the image of advertising by recognizing a local advertising professional for their industry and community involvement.
About AAF – Tampa Bay
The American Advertising Federation – Tampa Bay exists to support its members, the community and the advertising industry. Its mission is to promote fellowship, education and career enhancement among members of the advertising community; foster and recognize excellence in advertising; champion public service causes; build an understanding of the role and benefits of advertising at all levels; and encourage advertising self-regulation and continuous improvement to raise industry benchmarks.
About the Silver Medal Award
Silver Medal recipients are selected by a panel of judges consisting of past Silver Medal winners and past presidents from each local club of the American Advertising Federation (AAF). Judges use the following criteria when making their selections: contribution to the community, creative ability, contribution to the advancement of advertising, betterment of his/her own company.
Creative Director, Amy Phillips, to teach as adjunct faculty with IADT Online
TAMPA, FL – PeakBiety branding + advertising announces the recent appointment of its Creative Director, Amy Phillips, to the position of online adjunct faculty with the International Academy of Design & Technology Online. A valued part of the PeakBiety team for more than four years, her credentials include a Bachelor of Arts degree with honors from Wesleyan University in Middletown, CT and post-graduate study at the American Academy of Art in Chicago, IL. In past years, Amy taught as an adjunct faculty for Advertising and Design at the University of South Florida.
When asked why she is interested in online instruction, Amy explains, “Two things attracted me to teaching online for IADT. One was curiosity about how online learning takes place. Through an excellent and intensive training program, I now understand some of the unique challenges faced by the online learner and instructor. Additionally, teaching a course such as Advertising Concepts is mutually beneficial. Students gain insight from an employed creative who practices in the real world, while I benefit from theoretical exposure, which keeps my own work at the agency fresh.”
The International Academy of Design & Technology comprises 11 campus locations throughout the U.S. and Canada. The Academy in Tampa launched the Academy Online in 2007, which now serves close to 3,000 students worldwide through its Virtual Campus.
PeakBiety branding + advertising® services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.
Glen Peak Awarded Silver Medal by American Advertising Federation
TAMPA, FLORIDA—The American Advertising Federation—Tampa Bay (AAF-TB) will present its Silver Medal Award to local advertising agency founder Glen Peak in recognition of his contributions to advertising and commitment to actively furthering the industry. The Silver Medal Award is bestowed annually by American Advertising Federation (AAF) clubs throughout the country to outstanding members of their local advertising community. The award will be presented to Mr. Peak by last year’s winner, Senator Victor Crist (R–Tampa) at the 2009-2010 American Advertising Federation—Tampa Bay ADDY Awards Gala on February 11 at The Tampa Theatre.
Peak, co-founder and President of PeakBiety branding+advertising in Tampa, has been a staple of the Tampa Bay advertising world since his agency’s founding in 1990. The agency has survived economic downturns and client losses, and still continues to create award-winning, effective advertising for his clients. Peak is respected by his staff as someone who leads by example, and he promotes the industry while providing opportunities to young people via internship programs with USF, the University of Tampa and the Academy of Design and Technology. Peak has been a member of the Board of Directors of the Greater Tampa Bay Chamber of Commerce, a Tampa Downtown Rotary member, and a member of the American Association of Advertising Agencies.
AAF-TB President Angie Howard stated “Glen Peak represents the best of what the advertising industry can offer, both in terms of supporting the industry and in serving the local community. We are proud to present this award to such a distinguished individual.”
For many local clubs, awarding the AAF Silver Medal is the highlight of their year. It enhances the image of advertising by recognizing a locally well-known person for their advertising and community involvement.
About AAF – Tampa Bay
The American Advertising Federation—Tampa Bay exists to support its members, the community and the advertising industry. Its mission is to promote fellowship, education and career enhancement among members of the advertising community; foster and recognize excellence in advertising; champion public service causes; build an understanding of the role and benefits of advertising at all levels; and encourage advertising self-regulation and continuous improvement to raise industry benchmarks. For additional information on the American Advertising Federation—Tampa Bay, The Silver Medal Award or the ADDY Awards, please visit www.aaf-tampabay.org or contact Sarah Jeffcoat at sarah@aaf-tampabay.org.
About The Silver Medal Award
Silver Medal recipients are selected by a panel of judges consisting of past Silver Medal winners and past presidents from each local club of the American Advertising Federation. Judges use the following criteria when making their selections: contribution to the community, creative ability, contribution to the advancement of advertising, betterment of his/her own company. More information on the Silver Medal award is available at http://www.aaf.org/default.asp?id=110.
Tampa Bay Water renews partnership with PeakBiety
TAMPA, FL – PeakBiety branding + advertising® will continue to serve as a creative communications partner with Tampa Bay Water. PeakBiety has assisted the water supply utility with various internal and external communications efforts since 2007.
“We have enjoyed a very pleasant partnership with Tampa Bay Water for the past three years,” said Glen Peak, president of PeakBiety. “We hope to continue to assist Tampa Bay Water in whatever ways we can, as they work to meet their on-going commitment of providing high-quality drinking water to the Tampa Bay region.”
Tampa Bay Water was developed as an agency to serve six different governments in west-central Florida to help manage, allocate and improve drinking water resources in the region. The agency, created in 1998, serves Hillsborough, Pasco and Pinellas counties and the cities of New Port Richey, St. Petersburg and Tampa.
PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit PeakBiety.com.
PeakBiety and Mindclay put Hospital’s “Bigger Picture” on TV screen
TAMPA, FL – PeakBiety branding + advertising®, the agency for Florida Hospital Waterman in Tavares, teamed up with mindclay creative to bring the hospital’s message to television through the production of a :30 commercial entitled “Bigger Picture.” The spot uses a unique image-morphing visual approach to communicate the concept that Florida Hospital Waterman sees patients as more than their diagnoses; it sees the bigger picture of health as part of people’s lives.
The commercial is part of a multi-media advertising campaign developed by PeakBiety that includes a series of print ads and multiple outdoor boards built around the hospital’s brand promise, “A Community of Health and Healing.” The campaign focuses on communicating that Florida Hospital Waterman is the hospital to trust because it delivers clinical excellence in a safe and compassionate environment of patient-centered care. Florida Hospital is part of the Adventist Health System, known for its holistic approach to healing the mind, body and spirit. To view the commercial and see samples of the print and outdoor ads, go to http://peakbiety.com/fhw.php.
Production of the commercial was done in conjunction with mindclay creative, the creative services division of Spectrum Productions, a nationally recognized, Emmy Award winning television programming and post-production firm. The mindclay team of top producers and artists provides a full range of services including animation, design, live action, brand identity, interactive media, and high definition post production. For information on mindclay and its services, go to www.mindclay.tv.
PeakBiety branding + advertising serves local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is also one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.
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