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NDS Systems Connects with PeakBiety

TAMPA, FL – NDS Solutions, developer of ERP (enterprise resource planning) software solutions for small and mid-sized manufacturers and distributors, is partnering with PeakBiety branding + advertising to assist with their branding and communications needs.

Founded in 1985, NDS Solutions specializes in the development of company-wide software systems to manage and coordinate all the resources, information and functions of its clients. The firm provides fully integrated, all-in-one software solutions built on powerful technology that delivers high capability, flexibility, reliability and scalability at an affordable cost for an excellent return-on-investment. By linking all company operations through one ERP system from NDS, businesses can reduce operating costs, streamline processes, improve inventory planning and management, and upgrade customer service.

PeakBiety will be helping NDS define brand positioning for its ERP software, assessing all company communications and providing vital customer satisfaction research. In addition, the agency is charged with enhancing the company’s graphic identity, as well as web and media presence.

“We are excited about this opportunity to assist NDS in creating greater awareness of their advanced ERP solutions,” noted Glen Peak, President of PeakBiety.

PeakBiety branding + advertising® serves local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

Software firm launches new brand identity.

TAMPA, FL – Persystent Technologies, the developer of the fastest automated PC recovery solution on the market, has changed its name to Persystent Software. The name change is part of a dynamic new brand identity designed to reflect the company’s focus on providing software solutions to a broader market, including individuals and small businesses, with their new Persystent SOLO product.

PeakBiety branding + advertising, the branding agency for Persystent, is spearheading the marketing effort which includes a refreshed logo graphic and a new brand promise, “Damage Controlled™,” to emphasize the key benefit of the company’s proprietary software. Persystent’s software can restore a degraded computer’s operating system and applications to work-ready status in a matter of seconds – whether it is on or off a network. It foils viruses, malware and other unauthorized programs and returns the PC to fully functional, simply by rebooting.

In addition to developing the brand platform, PeakBiety has designed a new, dynamic graphic identity for Persystent. The logo features a strong, clean typeface with a dramatic graphic “P” to draw attention to the “power on” aspect to the product.

The new Persystent Logo

The new Persystent Logo

Glen Peak, President of PeakBiety branding + advertising said, “to anyone who’s ever had their PC fail on them and didn’t have access to an IT help-desk, this product is really spectacular. Now, with their new SOLO product, this dynamic product will be available to individuals and small businesses that have the same frustrations. This was a great project to work on.”

PeakBiety branding + advertising® serves local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

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This invisible sales tool will net you visible results.

By Glen Peak, President

You can’t touch it or feel it, but it’s there.  It’s not a pie chart, a graph, an ad or an endorsement.  Yet it can encompass all those things. It can turn prospects into buyers and skeptics into believers.  It’s the difference between brand X and brand Nike. I’m talking about the power of perception(SM).

Even if brand X makes a shoe every bit as good as Nike, it’s unlikely to net half the price—a disparity that hinges on perception. Granted, Nike has spent billions of dollars carefully cultivating its perception.  But even a company with only a small budget can achieve visible results by controlling the way people view its brand.  Which would you rather own:  A watch?  Or, a precisely crafted timepiece worthy of passing on to future generations? I’m sure you see what I mean.

So while your brand’s perception may not be something you can touch or feel, its impact will be clearly seen on your bottom line.

For a step-by-step guide on how to build perception, request a copy of our white paper, “Corporate branding.”

Rebranding An Advertising Agency

By Amy Phillips, Creative Director

When I joined PeakBiety branding + advertising, about 3.5 years ago, it was as if the agency adopted me into a family (and I had adopted an agency). My new digs had a different name on the door and a foreign brand identity everywhere. An identity I had not been involved in creating. It was like wearing someone else’s shoes that didn’t quite fit but I began to get used to them. Or so I thought…

During my first month on the job, a project was opened for a “New Agency Brochure.” What started out as a straightforward concept involving optical illusions and “The Power of Perception,” evolved into much more than a mere brochure. You know the concept is on target when the title of the brochure begins to be considered as a new brand promise.

By the time the creative group had the collective epiphany that we were looking at much more than a new agency brochure, senior management saw the writing on the wall. Literally, the creative team started plastering the walls of the agency with our new iconography and colorful identity. New logo, brand promise, letterhead package, signage, website—you name it—it followed. And the evolution and extension was quite natural as it usually is when the “big idea” is so strategic.

Normally, it’s not easy for an advertising agency to rebrand itself. Brand building for a company, particularly an advertising agency, is an incredibly arduous task even with an in-house design team. Not only is finding time to work on it a problem—when we are busy with paying clients—but feeling satisfied with the work is another. Why do the cobbler’s children have no shoes? Because working on your own stuff can be paralyzing. The self-conscious process is more than intimidating. The work not only needs to be effective at capturing the essence of our company. It needs to be a model of the best of the best. We hold our own branding up as an example of the quality and attention to detail our clients should and could give to their own brands.

The story here is about how branding, or rebranding, can be a journey over time. What starts out as a simple idea gets sharpened, fine-tuned, polished and extended. It becomes embraced and loved by those who have created it and stand by it. More important, it can convey what an entire company stands for. It’s the essence of collaboration and the fruition of consensus. Then, when the right style and design are applied, it sings loud and clear.

Fundraiser picks up ADDY gold on bike ride to help cure cancer.

TAMPA, FL—PeakBiety branding + advertising was presented with a gold ADDY award at this year’s annual competition for its design of a poster for Cure on Wheels, an all-volunteer organization hosting an annual bicycling event to raise funds for cancer research and treatment at the Moffitt Cancer Center. Cure on Wheels’ partnership with PeakBiety has also lead to a new brand promise and a new logo design, which is featured on the winning poster entry. Both can be seen together by visiting the Cure on Wheels homepage at www.cureonwheels.org.

“PeakBiety is honored that this work has been recognized with a gold ADDY,” according to Mike Biety. “But we’re even more honored to be part of such a worthwhile event. Cure on Wheels’ support and contributions to Moffitt research will help make a positive difference in the lives of countless people affected by cancer.”

As Florida’s only ride to benefit cancer research, Cure on Wheels’ intention is to successfully meld support from committed cyclists, volunteers, corporate sponsors and individual contributors. Their hope is to provide Moffitt Cancer Center doctors and researchers the necessary resources to discover cures for all cancers. The inaugural ride will take place May 31 through June 1 and will be centered around St. Leo University, just west of Dade City.

The Tampa Bay Advertising Federation is a division of the American Advertising Federation (AAF)—a national organization committed to developing the highest standards in advertising. The ADDY awards are recognized as the largest creative advertising competition in the country.

PeakBiety branding + advertising® services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is also one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (AAAAs). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

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Locally created TV commercial gets second life on YouTube.

TAMPA, FL – Sometimes the best kinds of publicity can’t be bought.  When Tampa-based PeakBiety branding + advertising created a 30-second television commercial for Nokia Latin America, they never expected it to receive around-the-world viewing—especially 7 ½ years after its initial airdate.

Actually, the Nokia media plan included nine countries for the commercial’s scheduled airing.  YouTube visitors, however, had other plans.  To date, the spot featuring the Grammy Award winning singer/songwriter, Shakira, has been posted 15 times and viewed more than 60,000 times by various devotees of the YouTube Web site.  Viewer responses have ranged from “excelente video!!!” posted by a Spanish-speaking viewer to “classic phone…Nokia rox,” and comments about Shakira such as, “I love her hair straightened like that!!!!”

The spot opens with Shakira stuck in a traffic jam as her fans anxiously await her appearance at a concert.  The enterprising Shakira hitches a ride with a passing motorcyclist and phones in her lyrics via her Nokia cell phone.  At the time the commercial was produced, Nokia was promoting Shakira’s Latin America tour, “The Power of the Human Voice.”  The concert name and television spot were part of a multimedia campaign that included on-site merchandising at concerts and a limited edition Shakira faceplate for the Nokia cell phone featured in the ad—all created by PeakBiety here in Tampa.

Although PeakBiety no longer works with Nokia Latin America, the agency’s creative director who helped create the Shakira spot admits, “We’re always looking for opportunities to produce the kind of classic commercials YouTube followers will want to upload.  This kind of viral marketing is a way of giving our clients more for their money.”

PeakBiety branding + advertising services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is also one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (AAAAs). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

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