Glen Peak Presents Silver Medal Award
As the winner of the 2010 American Advertising Federation – Tampa Bay (AAF-TB) Silver Medal Award, Glen Peak has the honor of presenting the 2011 award to Paul Catoe, President of Tampa Bay & Company, the Convention & Visitors Bureau. The Silver Medal Award is bestowed annually by American Advertising Federation (AAF) chapters throughout the country to outstanding members of their local advertising community. Glen Peak presents the award to Mr. Catoe at The ADDY Awards Gala on February 24 at Lowry Park Zoo.
As President & CEO of the Tampa Bay & Co. since 1999, Catoe has been a distinguished member of the Tampa Bay advertising community for many years. Glen Peak remarks, “Paul has been a significant contributor to Tampa Bay growth—hosting a Super Bowl and growing the area rapidly as a convention and vacation destination.” Prior to joining the CVB, Catoe served as the President and General Manager of WFLA-TV, Tampa Bay’s NBC affiliate. A 30-year Tampa Bay resident, Catoe has been very active in the community, serving on the CVB’s board of directors for six years and as chairman in 1998. Catoe is on the board of directors for the Outback Bowl, Florida Aquarium, Lowry Park Zoo, and the Greater Tampa Chamber of Commerce.
AAF-TB President Barry Wallace stated “The Silver Medal is seen as one of the highest honors that can be bestowed upon an advertising professional by his/her peers. We are thrilled to be honoring Paul for his dedication to the industry and to the Tampa Bay area.”
For many local chapters, awarding the AAF Silver Medal is the highlight of their year. It enhances the image of advertising by recognizing a local advertising professional for their industry and community involvement.
About AAF – Tampa Bay
The American Advertising Federation – Tampa Bay exists to support its members, the community and the advertising industry. Its mission is to promote fellowship, education and career enhancement among members of the advertising community; foster and recognize excellence in advertising; champion public service causes; build an understanding of the role and benefits of advertising at all levels; and encourage advertising self-regulation and continuous improvement to raise industry benchmarks.
About the Silver Medal Award
Silver Medal recipients are selected by a panel of judges consisting of past Silver Medal winners and past presidents from each local club of the American Advertising Federation (AAF). Judges use the following criteria when making their selections: contribution to the community, creative ability, contribution to the advancement of advertising, betterment of his/her own company.
An Event Aimed To ‘Fascinate’
by Amy Phillips
The American Advertising Federation (AAF) welcomed Sally Hogshead, author of Fascinate and Radical Careering, as a guest speaker at the 2010 AAF Fourth District Annual Conference in Tampa on April 30th, 2010. As members of AAF Tampa Bay, we attended. The presentation and workshop following explored the subject of “fascination” and how it pertains to advertising messages that persuade and captivate.
Sally’s new book, Fascinate: Your 7 Triggers to Persuasion and Captivation
Although an awful lot has been written on the psychology of marketing and related subjects—Seth Godin’s Linchpin, the Heath brothers Made to Stick, as well as several by Malcolm Gladwell to name a few good ones—Sally’s personable, humorous approach and disarming openness stands out. In an industry dominated by men, it’s great to see a woman making her mark as a leader in the field.
Overall, the new book, Fascinate, gives a fresh perspective to the traditional AIDA formula by examining how attention, interest and desire take hold in today’s sensory overload of cluttered advertising messages. What she presents is really an in-depth extension of long-held and practiced beliefs about effective messaging. Connect with people in real, emotional and personal ways, and you will win them over (i.e. fascinate them).
Speaker and author, Sally Hogshead is a brand innovation consultant having worked with clients that include Nike, MINI Cooper, Aflac, Cole Haan, Target, Coca-Cola and Godiva. Her accomplishments and insights have been profiled by The New York Times, NBC, ABC, CBS and MSNBC. She’s been described by the press as “intrepid” and an “advertising mastermind.” A sought-after speaker, Sally leads keynotes for companies such as Starbucks and Microsoft, as well as innovation sessions around the world. She spent 2006 touring the country as a motivational speaker for CareerBuilder.com.
Glen Peak Awarded Silver Medal by American Advertising Federation
TAMPA, FLORIDA—The American Advertising Federation—Tampa Bay (AAF-TB) will present its Silver Medal Award to local advertising agency founder Glen Peak in recognition of his contributions to advertising and commitment to actively furthering the industry. The Silver Medal Award is bestowed annually by American Advertising Federation (AAF) clubs throughout the country to outstanding members of their local advertising community. The award will be presented to Mr. Peak by last year’s winner, Senator Victor Crist (R–Tampa) at the 2009-2010 American Advertising Federation—Tampa Bay ADDY Awards Gala on February 11 at The Tampa Theatre.
Peak, co-founder and President of PeakBiety branding+advertising in Tampa, has been a staple of the Tampa Bay advertising world since his agency’s founding in 1990. The agency has survived economic downturns and client losses, and still continues to create award-winning, effective advertising for his clients. Peak is respected by his staff as someone who leads by example, and he promotes the industry while providing opportunities to young people via internship programs with USF, the University of Tampa and the Academy of Design and Technology. Peak has been a member of the Board of Directors of the Greater Tampa Bay Chamber of Commerce, a Tampa Downtown Rotary member, and a member of the American Association of Advertising Agencies.
AAF-TB President Angie Howard stated “Glen Peak represents the best of what the advertising industry can offer, both in terms of supporting the industry and in serving the local community. We are proud to present this award to such a distinguished individual.”
For many local clubs, awarding the AAF Silver Medal is the highlight of their year. It enhances the image of advertising by recognizing a locally well-known person for their advertising and community involvement.
About AAF – Tampa Bay
The American Advertising Federation—Tampa Bay exists to support its members, the community and the advertising industry. Its mission is to promote fellowship, education and career enhancement among members of the advertising community; foster and recognize excellence in advertising; champion public service causes; build an understanding of the role and benefits of advertising at all levels; and encourage advertising self-regulation and continuous improvement to raise industry benchmarks. For additional information on the American Advertising Federation—Tampa Bay, The Silver Medal Award or the ADDY Awards, please visit www.aaf-tampabay.org or contact Sarah Jeffcoat at sarah@aaf-tampabay.org.
About The Silver Medal Award
Silver Medal recipients are selected by a panel of judges consisting of past Silver Medal winners and past presidents from each local club of the American Advertising Federation. Judges use the following criteria when making their selections: contribution to the community, creative ability, contribution to the advancement of advertising, betterment of his/her own company. More information on the Silver Medal award is available at http://www.aaf.org/default.asp?id=110.
American Advertising Federation honors Tampa art director with national award.
TAMPA, FL—Kate Whatley, the current President of the Ad 2 Tampa Bay chapter of the American Advertising Federation, has been named “Ad 2 President of the Year” by the national organization. The personal award was icing on the cake for Kate as the Ad 2 Tampa Bay chapter also won the prestigious “Club of the Year” award.
Ad 2 Tampa Bay is a local chapter of the American Advertising Federation’s “Ad 2” Young Professionals division, with membership limited to persons 32 years of age or younger. Twenty-five chapters are spread throughout the country, in such cities as Miami, Minneapolis and San Francisco among others.
Kate is an art director with PeakBiety branding + advertising located in downtown Tampa. Glen Peak, President of PeakBiety said, “I am immensely proud of Kate’s recent accomplishments and pleased with the positive impact that she and Ad 2 Tampa Bay are having on the local advertising community. I cannot imagine anyone working harder, longer or more diligently than Kate has this past year as Ad 2 President. This award is well-earned and well-deserved.”
Kate, a native of Conneticut, is a graduate of the International Academy of Design and Technology and has worked in the advertising world for over seven years. In between winning awards, club participation and honing her craft at PeakBiety, Kate volunteers at her alma mater as a student mentor. She also is currently serving on the Academy’s Advertising and Graphic Design Curriculum Advisory boards.
Ad 2 Tampa Bay is the unified voice of Tampa Bay’s emerging advertising professionals. By combining the Tampa Bay area’s brightest developing talent with the AAF’s national network of over 50,000 members, Ad 2 Tampa Bay seeks to raise the profile and prestige of the local advertising industry through communication, legislation and public service.
PeakBiety branding + advertising® services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is also one of the few agencies in Tampa Bay to meet the requirements for membership in the prestigious American Association of Advertising Agencies (AAAAs). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.
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