Software firm launches new brand identity.

August 27, 2009 | Press Releases |

TAMPA, FL – Persystent Technologies, the developer of the fastest automated PC recovery solution on the market, has changed its name to Persystent Software. The name change is part of a dynamic new brand identity designed to reflect the company’s focus on providing software solutions to a broader market, including individuals and small businesses, with their new Persystent SOLO product.

PeakBiety branding + advertising, the branding agency for Persystent, is spearheading the marketing effort which includes a refreshed logo graphic and a new brand promise, “Damage Controlled™,” to emphasize the key benefit of the company’s proprietary software. Persystent’s software can restore a degraded computer’s operating system and applications to work-ready status in a matter of seconds – whether it is on or off a network. It foils viruses, malware and other unauthorized programs and returns the PC to fully functional, simply by rebooting.

In addition to developing the brand platform, PeakBiety has designed a new, dynamic graphic identity for Persystent. The logo features a strong, clean typeface with a dramatic graphic “P” to draw attention to the “power on” aspect to the product.

The new Persystent Logo

Glen Peak, President of PeakBiety branding + advertising said, “to anyone who’s ever had their PC fail on them and didn’t have access to an IT help-desk, this product is really spectacular. Now, with their new SOLO product, this dynamic product will be available to individuals and small businesses that have the same frustrations. This was a great project to work on.”

PeakBiety branding + advertising® serves local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

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Software firm launches new brand identity.

August 27, 2009 | Press Releases |

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