PeakBiety puts drama into Persystent Software sell.
August 13, 2009 | Press Releases | Leave a Comment
TAMPA, FL—It’s the ultimate nightmare: in a matter of seconds a virus wrecks havoc on your computer’s operating system and applications, destroying your work and devastating your business. But what if you could simply reboot and have your PC fix itself in 30 seconds or less? It may sound like a fairytale, but it’s a reality – with Persystent Software, a unique product that keeps PCs always available and functional, on or off network.
The challenge facing PeakBiety, the branding agency for Persystent Software, was how to grab the attention of IT directors and communicate the dramatic power of Persystent. “This is the fastest automated PC recovery product out there,” said Glen Peak, President of PeakBiety. “We wanted to tell the product’s story quickly and clearly … differentiating ourselves from other technology company marketing.”
The agency’s solution is a colorful “graphic novel” presentation based on experiences of real Persystent customers. The approach quickly illustrates the product’s powerful benefit to both the end users and IT directors. “Using bold visuals and minimal copy, we tell the whole story with drama and impact,” noted Peak. Pretesting was conducted to ensure that the approach was on the mark and would engage the target audience.
To see one of the Persystent Software graphic novels, please click here.
PeakBiety branding + advertising® serves local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.
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Tags: creative, eblasts, press release, software, web
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