Healthcare Branding Week: Why a “Traditional” Agency Makes Sense For Healthcare Marketing
June 18, 2010 | Our Insights
Part 5 of 5
Too often today, corporate marketing will look to “specialists” to solve problems. A design firm may be hired for logo development, a website company will be hired for an online presence, television may end up getting station-produced, and the list goes on. The risk with this approach is mainly waste and inconsistency. [...]
Healthcare Branding Week: Complexities of Healthcare Advertising Online
June 17, 2010 | Our Insights
Part 4 of 5
Despite a down economy, online advertising in 2009 saw steady growth according to a survey conducted by PricewaterhouseCoopers published in April 2010. “Search revenue accounted for 47 percent of 2009 revenues, up from the 45 percent reported in 2008. Display advertising also showed solid growth, accounting for 35 percent of 2009 revenue [...]
Healthcare Branding Week: Where does Social Media fit in?
June 16, 2010 | Our Insights
Part 3 of 5
Security risks, privacy concerns, possible HIPAA violations… its easy to see why health care organizations might be frightened by social media. Then, there are those who just wonder if it is all a waste of time and resources.
In spite of these concerns, the number of hospitals and healthcare entities with an online [...]
Healthcare Branding Week: Consumers Go Online For Healthcare Answers
June 15, 2010 | Our Insights, Uncategorized
Part 2 of 5
Consumers of all ages are becoming increasingly proactive online when it comes to getting answers about their health. This includes choosing doctors, treatments and healthcare facilities. A study by the Pew Internet Project found that 75-80% of internet users have looked online for health information, and that the internet is ranked second [...]
Healthcare Branding Week: How Important is Branding for the Healthcare Industry?
June 14, 2010 | Our Insights
Part 1 of 5
In today’s tough economic climate, the wellness of a healthcare organization’s brand is more critical than ever. This can mainly be attributed to the complex and highly competitive nature of the industry. Awareness with strong identity and messaging are a good start. But aside from basic marketing, successful branding goes a lot [...]
Extend the Power of Your Brand
June 2, 2010 | News Flash
As new technologies offer exciting ways to influence audiences, it is increasingly important to communicate a consistent brand value across multiple-media platforms.
PeakBiety has been utilizing the power of perception® to maximize brand values for more than 20 years. We work hard to be a business-building partner by bringing ideas to the table that work across [...]
An Event Aimed To ‘Fascinate’
May 13, 2010 | Good Reading
by Amy Phillips
The American Advertising Federation (AAF) welcomed Sally Hogshead, author of Fascinate and Radical Careering, as a guest speaker at the 2010 AAF Fourth District Annual Conference in Tampa on April 30th, 2010. As members of AAF Tampa Bay, we attended. The presentation and workshop following explored the subject of “fascination” and how it [...]
Is your online budget going to waste?
May 7, 2010 | Our Insights
Is targeting your online audience like looking at an illusion? Having difficulty focusing? With shrinking budgets, relevant and highly targeted advertising makes all the difference. Learn how to get the most out of your investment with geotargeting and retargeting.
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