Difference is the Essence of Marketing Success

February 2, 2010 | Good Reading | Leave a Comment

Pop quiz! What is the most common, yet most easily corrected, mistake small businesses make?
A. Undercapitalization
B. Marketing myopia
C. Lack of branding
D. Failure to diversify
A recent article by Steve Strauss, one of the world’s leading small business experts, posed this question.
Based on his experience, Strauss concluded that the answer was C, bad branding. “To understand why, [...]

Announcing our Winter 2010 Art Interns

January 26, 2010 | News Flash | Leave a Comment

PeakBiety is pleased to welcome three art interns this quarter: Josue Franco and Alejandro Valdivia from the Art Institute of Tampa, and Nick Brower from Savannah College of Art and Design.

Tampa Bay Water renews partnership with PeakBiety

January 21, 2010 | Press Releases | Leave a Comment

TAMPA, FL – PeakBiety branding + advertising® will continue to serve as a creative communications partner with Tampa Bay Water. PeakBiety has assisted the water supply utility with various internal and external communications efforts since 2007.
“We have enjoyed a very pleasant partnership with Tampa Bay Water for the past three years,” said Glen Peak, president [...]

Marketers Need To Better Understand Creativity

January 19, 2010 | Good Reading | 2 Comments

by Dr. Bob Deutsch, Brain Sells via The Inspiration Room
It can be said that creative advertising is like brain surgery. When advertising is artfully done it cures people of the status quo by activating neural circuitry.
To be creative artfully requires a dynamic mix of imagination and understanding of how the world might work. This is [...]

A Traditional Agency

January 6, 2010 | Our Insights | 1 Comment

I don’t believe that many of today’s clients understand that ad agencies were once considered to be true marketing partners (a term that has since been beat to death and misused). Better agencies were involved in high level marketing strategy, new product development, market research, package design, media planning and buying, collateral material (yes… even that stuff), promotional programs and, oh yes, advertising that worked.

Online Brand Identity in SEO Strategy

December 15, 2009 | Our Insights | 2 Comments

Good brand management is supported by a strong and strategic brand identity. For a brand to stand out in its field, a brand’s online identity is becoming increasingly important. One of the most essential support systems for strong online brand identity is good search engine optimization (SEO).

Enjoy a little holiday magic

December 10, 2009 | News Flash | Leave a Comment

A Few Wonders of the Season from your friends at PeakBiety branding + advertising.

Designing Effective Eblasts

November 30, 2009 | Our Insights | 6 Comments

Does the look and feel of your email messaging effect the campaign results? You may have wondered whether an ordinary-looking email would get better results than a designed one, or vice versa.
We already knew that adding personalization would increase responses. But would people view a simple text email as more personable? Or would the color [...]

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Welcome to the PeakBiety agency blog, where you can find:

Our Insights – Interesting viewpoints from the PeakBiety team.

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Giving Back – Our softer side—including pro-bono projects and our staff's community involvement.

News Flash – What we're up to in a nutshell.

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