Branding 101: What is a brand?
April 14, 2011 | Our Insights
This is the first in an ongoing series that explores the fundamental principles of branding. Please feel free to join the conversation.
The idea of “branding” in the marketing sense likely stemmed from the agricultural practice of branding. Farmers have branded their livestock to indicate ownership since the times of ancient Egypt. Today, the meaning of [...]
Choosing A Brand Consultant
March 29, 2011 | Good Reading
Choosing a brand consultant can be tricky. Here’s some good advice from one of our favorite sources on the subject, the Brand Strategy Insider, posted by Brad VanAuken of The Blake Project.
Continue ReadingA Framework for Sustainable Practices in Packaging
March 17, 2011 | Good Reading
A recent intern at PeakBiety branding+advertising, Megan Plaksiy, wrote her thesis at the Art Institute of Tampa on sustainable packaging. We find the information interesting and valuable. Here’s an excerpt.
Continue ReadingClassic Advertising Icons Live Forever
March 10, 2011 | Good Reading
Although so much in media changes quickly, after watching this feature we were reminded that third-party borrowed interest techniques (i.e. imaginary characters) still work. Geico’s gecko offers one of the best examples of a more recent popular and memorable icon. The “return” of Mr. Peanut speaks volumes for effectiveness. Often, these icons derive from anthropomorphized [...]
Continue ReadingGlen Peak Presents Silver Medal Award
February 24, 2011 | News Flash
As the winner of the 2010 American Advertising Federation – Tampa Bay (AAF-TB) Silver Medal Award, Glen Peak has the honor of presenting the 2011 award to Paul Catoe, President of Tampa Bay & Company, the Convention & Visitors Bureau. The Silver Medal Award is bestowed annually by American Advertising Federation (AAF) chapters throughout the [...]
Continue ReadingKathryn Clark Serves as Secretary to the AIGA Tampa Bay Board
February 15, 2011 | News Flash
PeakBiety art director and designer, Kathryn Clark, has been appointed Secretary of AIGA Tampa Bay after on-going engagement, participation and support of the organizations events over the past two years.
Founded in 1914, AIGA is the oldest and largest professional design association in the world. The mission of AIGA has been to advance design as a [...]
PeakBiety Welcomes Two New Interns
February 9, 2011 | News Flash
Megan Plaksiy, an award-winning student at The Art Institute of Tampa, describes herself as a creative professional with a passion for graphic design and its development and execution. With experience in package design and brand development as well as special skills in illustration and digital photography, Megan will be a valuable addition to the PeakBiety [...]
Continue ReadingPeakBiety donates design for Sertoma promotional brochure
January 6, 2011 | Giving Back, Press Releases
TAMPA, FL - Tampa East Sertoma selected PeakBiety branding+advertising to assist the organization with the design and production of an informational and promotional brochure.
Sertoma is a 501(c)(3) not-for-profit international service club that benefits the less fortunate. Through dedicated membership involvement, Sertoma is able to provide volunteer hours and funding to many [...]
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