Online Brand Identity in SEO Strategy
December 15, 2009 | Our Insights | 2 Comments
Good brand management is supported by a strong and strategic brand identity. For a brand to stand out in its field, a brand’s online identity is becoming increasingly important. One of the most essential support systems for strong online brand identity is good search engine optimization (SEO).
Continue ReadingEnjoy a little holiday magic
December 10, 2009 | News Flash | Leave a Comment
A Few Wonders of the Season from your friends at PeakBiety branding + advertising.
Continue ReadingDesigning Effective Eblasts
November 30, 2009 | Our Insights | 5 Comments
Does the look and feel of your email messaging effect the campaign results? You may have wondered whether an ordinary-looking email would get better results than a designed one, or vice versa.
We already knew that adding personalization would increase responses. But would people view a simple text email as more personable? Or would the color [...]
The Power of Frequency
November 10, 2009 | Our Insights | Leave a Comment
When advertising legend Leo Burnett died in 1971, a book simply titled, Leo, was privately printed and distributed by his associates. Those lucky enough to have worked with the man received a coveted copy. Glen Peak was among the fortunate few.
In Leo, a compilation of famous speeches, we find timeless words of wisdom, amazingly relevant [...]
Introducing our Fall 2009 Art Interns
November 4, 2009 | News Flash | 2 Comments
PeakBiety welcomes graphic design interns, Hemi Shimizu and Meghan Buchanan.
Hemi (pronounced emmy), attends the International Academy of Design and Technology in Tampa and is majoring in graphic design. Hemi considers herself not only a graphic designer, but a diverse, persistent and creative illustrator. In the future, she plans to work at targeting Hispanic markets as [...]
Complex Language Weakening Brands
November 3, 2009 | Good Reading | 5 Comments
from the Brand Strategy Insider
“Call the law enforcement officers. We’re being robbed.”
Not a likely scenario. What the average person is much more apt to say is: “Call the cops. We’re being robbed.”
Unfortunately, marketing people are not average persons. Marketing people are much more likely to elevate their languages until, in some cases, they lose their [...]
PeakBiety and Mindclay put Hospital’s “Bigger Picture” on TV screen
October 27, 2009 | Press Releases | 1 Comment
TAMPA, FL – PeakBiety branding + advertising®, the agency for Florida Hospital Waterman in Tavares, teamed up with mindclay creative to bring the hospital’s message to television through the production of a :30 commercial entitled “Bigger Picture.” The spot uses a unique image-morphing visual approach to communicate the concept that Florida Hospital Waterman sees patients [...]
Continue ReadingPsychology of Color
October 26, 2009 | Good Reading, Our Insights | 8 Comments
by Kathryn Clark, Art Director
Color—a difference of a few shades can stimulate, depress, provoke, soothe, and even make us shiver or sweat.
In fact, according to a study at Washington State University, people who are surrounded by the color green can endure more pain, and recover more quickly from surgery using fewer drugs.1 Pink, on the [...]
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