http://peakbiety.com/blog/our-insights/this-invisible-sales-tool-will-net-you-visible-results Everything that's happening at the agency. Fri, 10 Feb 2012 22:58:56 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://peakbiety.com/blog/our-insights/this-invisible-sales-tool-will-net-you-visible-results/comment-page-1#comment-542 Todd Hoffman Wed, 25 Nov 2009 15:57:24 +0000 http://peakbiety.com/blog/?p=79#comment-542 Brand perception in my opinion is the single most important challenge and determination of success for any brand. Once established, the continual positive reinforcement of this perception in every component of sales and marketing become job one. Every program, promotion, communication piece, and advertisement should be questioned to determine if it positively reinforces the brand perception. The perception helps to establish consumer acceptable price points, brand positioning, sensitivity to both marketing and economic trends as well as impacts competitors activity. Too often too much time and effort is put into non-perception affecting "stuff" when establishing a brand and/or product. The simple test is to immerse one's self into the target consumer/user's position and ask two basic questions: 1. Does it or why should it matter to me? and 2. Does it effect the way I think about the product? Sometimes we forget about our target audiance and just makes things too damn complicated! Brand perception in my opinion is the single most important challenge and determination of success for any brand. Once established, the continual positive reinforcement of this perception in every component of sales and marketing become job one. Every program, promotion, communication piece, and advertisement should be questioned to determine if it positively reinforces the brand perception. The perception helps to establish consumer acceptable price points, brand positioning, sensitivity to both marketing and economic trends as well as impacts competitors activity. Too often too much time and effort is put into non-perception affecting “stuff” when establishing a brand and/or product. The simple test is to immerse one’s self into the target consumer/user’s position and ask two basic questions: 1. Does it or why should it matter to me? and 2. Does it effect the way I think about the product? Sometimes we forget about our target audiance and just makes things too damn complicated!

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