Designing Effective Eblasts
November 30, 2009 | Our Insights | 5 Comments
Does the look and feel of your email messaging effect the campaign results? You may have wondered whether an ordinary-looking email would get better results than a designed one, or vice versa.
We already knew that adding personalization would increase responses. But would people view a simple text email as more personable? Or would the color and design of a newsletter-type email help it stand out in crowded inboxes?
We divided our list in half, sending out a total of 1200 emails. We sent them out at the same time, with the same subject line and the same content—the only difference was the design of the email itself.
Designed email
Plain email
The results? We had more than twice as many people respond to the designed email, and 200% more forwarded it to a friend compared to the plain version.
Results
Overall, click-throughs from the eblast were responsible for a 387% increase in traffic to our site.
Tags: eblasts, non-traditional
5 Responses to “Designing Effective Eblasts”
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Obviously, the designed message looks much more professional. Looks matter. This reminds me of walking into a store with a suit on vs common jeans. I always get more attention wearing a suit.
I think the same can be said for a web site. Good clean professional design matters.
Good post.
Damn, that sounds so easy if you think about it.
Great idea, but will this work over the long run?
Great idea, thanks for this tip!