PeakBiety Chosen by Central Florida’s American Cement Company for Environmental Sustainability Campaign
January 11, 2012 | News Flash | Leave a Comment
PeakBiety branding+advertising announced today that Central Florida’s leading state of the art cement facility, American Cement Company, has chosen it to create an innovative corporate sustainability campaign that will highlight American Cement’s commitment to operating a sustainable manufacturing facility in difficult times and beyond. PeakBiety will build an advertising campaign that will run in industry publications.
American Cement recognizes sustainable practices as essential for the future of the company’s operations, as well as the quality of life of its people and the communities in which they live. This is why the company implemented the following five environmental initiatives:
1. Employee and contractor respect for environmental responsibilities,
2. Proactive solutions to climate change,
3. The optimization of energy and resource use through efficiency gains and recycling,
4. The promotion of environmentally-friendly innovations, and
5. Helping foster a healthy environment for the communities in which it functions.
Glen Peak, President of PeakBiety branding+advertising, said, “We are excited to work with American Cement because like us, they recognize that sustainability practices are a fundamental investment in their operational future. It’s an important story to communicate.”
Last April, American Cement celebrated the Grand Opening of its new, state-of-the-art plant in Sumterville, Florida.
PeakBiety branding+advertising services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is one of the few advertising agencies in the Tampa Bay Area to meet strict requirements for membership in the prestigious American Association of Advertising Agencies (4As), as well as official recognition as a Google AdWords Certified Partner.