Comments on: The Importance of Creative Strategies http://peakbiety.com/blog/insights/the-importance-of-creative-strategies-2 Everything that's happening at the agency. Fri, 10 Feb 2012 22:34:24 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Schoenrock http://peakbiety.com/blog/insights/the-importance-of-creative-strategies-2/comment-page-1#comment-8440 Schoenrock Mon, 30 May 2011 18:05:32 +0000 http://peakbiety.com/blog/?p=516#comment-8440 A cool post right there mate! Cheers! A cool post right there mate! Cheers!

]]> By: Sarah http://peakbiety.com/blog/insights/the-importance-of-creative-strategies-2/comment-page-1#comment-7820 Sarah Mon, 09 May 2011 07:16:51 +0000 http://peakbiety.com/blog/?p=516#comment-7820 so much wonderful information on here! so much wonderful information on here!

]]> By: SEO Boston http://peakbiety.com/blog/insights/the-importance-of-creative-strategies-2/comment-page-1#comment-5776 SEO Boston Wed, 15 Dec 2010 20:37:29 +0000 http://peakbiety.com/blog/?p=516#comment-5776 I guess I agree with what you are saying although I don't want to :p I guess I agree with what you are saying although I don’t want to :p

]]> By: Stacee http://peakbiety.com/blog/insights/the-importance-of-creative-strategies-2/comment-page-1#comment-4610 Stacee Sat, 06 Nov 2010 15:42:28 +0000 http://peakbiety.com/blog/?p=516#comment-4610 This article was extremely interesting. This article was extremely interesting.

]]> By: Ellis Reckling http://peakbiety.com/blog/insights/the-importance-of-creative-strategies-2/comment-page-1#comment-1254 Ellis Reckling Mon, 08 Mar 2010 18:00:39 +0000 http://peakbiety.com/blog/?p=516#comment-1254 Trackback for the good post located at The Importance of Creative Strategies : PeakBiety branding + advertising Trackback for the good post located at The Importance of Creative Strategies : PeakBiety branding + advertising

]]> By: mckra1g http://peakbiety.com/blog/insights/the-importance-of-creative-strategies-2/comment-page-1#comment-59 mckra1g Mon, 14 Sep 2009 18:58:10 +0000 http://peakbiety.com/blog/?p=516#comment-59 I absolutely believe that an over-arching creative vision must drive the success of any branding strategy. However, given the internet age, it is foolish to ignore the effects of crowdsourcing on the media industry. The integration of elements is key, regardless of whether they come from in-house creative or crowdsourcing. An important question to ask is 'why is my client seeking crowdsourcing options?' Price? Creativity? A hodge-podge amalgamation of creative elements without a cohesive message and strategy for implementation is doomed to failure. However, ignoring crowdsourcing will not make it go away. I absolutely believe that an over-arching creative vision must drive the success of any branding strategy. However, given the internet age, it is foolish to ignore the effects of crowdsourcing on the media industry.

The integration of elements is key, regardless of whether they come from in-house creative or crowdsourcing.

An important question to ask is ‘why is my client seeking crowdsourcing options?’ Price? Creativity?

A hodge-podge amalgamation of creative elements without a cohesive message and strategy for implementation is doomed to failure. However, ignoring crowdsourcing will not make it go away.

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