http://peakbiety.com/blog Everything that's happening at the agency. Wed, 11 Jan 2012 18:13:48 +0000 http://backend.userland.com/rss092 en PeakBiety branding+advertising announced today that Central Florida’s leading state of the art cement facility, American Cement Company, has chosen it to create an innovative corporate sustainability campaign that will highlight American Cement’s commitment to operating a sustainable manufacturing facility in difficult times and beyond. PeakBiety will build an advertising campaign that ... http://peakbiety.com/blog/news-flash/peakbiety-chosen-by-central-florida%e2%80%99s-american-cement-company-for-environmental-sustainability-campaign Take a break and let's decorate the tree! click on the ornaments to begin. http://peakbiety.com/blog/news-flash/do-you-see-what-i-see What do you need to consider when searching for integrated marketing?  Click to Open http://peakbiety.com/blog/good-reading/the-right-tools-for-an-agency-search By Amy Phillips, Creative Director There’s never a dull moment in ad agency world when it comes to technology and new media applications. So one might ask, "what’s up with all the hubbub about QR codes?" Short for Quick Response, QR codes were originally created in 1994 by a subsidiary of Toyota ... http://peakbiety.com/blog/our-insights/qr-codes-gimmick-or-viable-marketing-strategy Dan Holden, a recent graduate from the International Academy of Design and Technology is a creative individual with a passion for illustration, print, and plain old good design. Originally from Massachusetts, Dan grew up with a paintbrush in his hand and was constantly drawing and painting. He has won multiple art ... http://peakbiety.com/blog/news-flash/peakbiety-welcomes-art-intern-dan-holden-this-summer In a repeat performance of public service and community involvement, PeakBiety branding + advertising designed the official show t-shirts and commemorative posters for the 41st Annual Raymond James Gasparilla Festival of the Arts. The show took place on March 5 & 6, 2011, at the Curtis Hixon Waterfront Park in ... http://peakbiety.com/blog/giving-back/time-and-talent-given-to-gasparilla-art-festival-for-second-year This post is part of  an ongoing series that explores the fundamental principles of branding. Please feel free to join the conversation. What types of people buy a particular product or service? This is one of the most fundamental questions to ask when it comes to establishing a ... http://peakbiety.com/blog/our-insights/branding-101-target-audiences This post is part of  an ongoing series that explores the fundamental principles of branding. Please feel free to join the conversation. A brand category is a group of brands that sit in a similar place within a person’s mind. While each person’s list will be slightly different, the industry ... http://peakbiety.com/blog/our-insights/branding-101-category-of-one This is the first in an ongoing series that explores the fundamental principles of branding. Please feel free to join the conversation. The idea of "branding" in the marketing sense likely stemmed from the agricultural practice of branding. Farmers have branded their livestock to indicate ownership since the times of ancient ... http://peakbiety.com/blog/our-insights/branding-101-what-is-a-brand Posted by Brad VanAuken, The Blake Project From the Brand Strategy Insider Choosing a brand consultant can be tricky. First, you must determine what you are seeking in a brand consultant. Do you want to know how your brand stacks up against competitive alternatives? Are you concerned about an emergent competitor? Has ... http://peakbiety.com/blog/good-reading/choosing-a-brand-consultant by Megan Plaksiy A recent intern at PeakBiety branding+advertising, Megan Plaksiy, wrote her thesis at the Art Institute of Tampa on sustainable packaging. We found the information interesting and valuable and wanted to share it. Here’s an excerpt. BACKGROUND Packaging in the modern world has changed the way companies focus on sustainability ... http://peakbiety.com/blog/good-reading/a-framework-for-sustainable-practices-in-packaging Although so much in media changes quickly, after watching this feature we were reminded that third-party borrowed interest techniques (i.e. imaginary characters) still work. Geico's gecko offers one of the best examples of a more recent popular and memorable icon. The “return” of Mr. Peanut speaks volumes for effectiveness. Often, ... http://peakbiety.com/blog/good-reading/classic-advertising-icons-live-forever