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PeakBiety helps speed the Cancer Research Alliance toward cures.

TAMPA, FL—It’s one thing to sell a product to someone.  But what happens when there is no product, and all you can promise in return for a customer’s money is a warm, fuzzy feeling?  This is just one of the hurdles PeakBiety branding + advertising® had to overcome to help the Cancer Research Alliance raise funds to help accelerate the end of cancer.

The Cancer Research Alliance is a 12-member organization of some of the nation’s top cancer research centers.  Home to nine Nobel Prize winners, CRA member centers have a long history of groundbreaking achievements in cancer research.

On a shoestring budget and with the very big mission of curing cancer, PeakBiety worked with CRA to develop a cause marketing campaign around the theme, “The infinite power of one.”  Email marketing, Web banner ads, radio spots and a Web-aired video explain that, if everyone gave just one dollar and passed the message on to their friends, the face of cancer could be forever changed.

Viewers and listeners were then directed to www.celebrations.com, a party-planning Web site partnering with the CRA to collect the donations.  In addition to giving $1.00, donors were invited to add their photos to a “CURE” mosaic on the site to “change the face of cancer.”  The email and banner ads show the faces of contributors and the radio and video spots string together voices in an invitation to join forces for the cause.

According to Maureen Carlson of the CRA, “The team at PeakBiety far surpassed our expectations in fashioning a message that resonated with the audience.  Although the final numbers are not yet in, we have received nothing but positive feedback on the campaign from both donors and our members.”

PeakBiety branding + advertising® services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is also one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (AAAAs). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

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Fundraiser picks up ADDY gold on bike ride to help cure cancer.

TAMPA, FL—PeakBiety branding + advertising was presented with a gold ADDY award at this year’s annual competition for its design of a poster for Cure on Wheels, an all-volunteer organization hosting an annual bicycling event to raise funds for cancer research and treatment at the Moffitt Cancer Center. Cure on Wheels’ partnership with PeakBiety has also lead to a new brand promise and a new logo design, which is featured on the winning poster entry. Both can be seen together by visiting the Cure on Wheels homepage at www.cureonwheels.org.

“PeakBiety is honored that this work has been recognized with a gold ADDY,” according to Mike Biety. “But we’re even more honored to be part of such a worthwhile event. Cure on Wheels’ support and contributions to Moffitt research will help make a positive difference in the lives of countless people affected by cancer.”

As Florida’s only ride to benefit cancer research, Cure on Wheels’ intention is to successfully meld support from committed cyclists, volunteers, corporate sponsors and individual contributors. Their hope is to provide Moffitt Cancer Center doctors and researchers the necessary resources to discover cures for all cancers. The inaugural ride will take place May 31 through June 1 and will be centered around St. Leo University, just west of Dade City.

The Tampa Bay Advertising Federation is a division of the American Advertising Federation (AAF)—a national organization committed to developing the highest standards in advertising. The ADDY awards are recognized as the largest creative advertising competition in the country.

PeakBiety branding + advertising® services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is also one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (AAAAs). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

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Locally created TV commercial gets second life on YouTube.

TAMPA, FL – Sometimes the best kinds of publicity can’t be bought.  When Tampa-based PeakBiety branding + advertising created a 30-second television commercial for Nokia Latin America, they never expected it to receive around-the-world viewing—especially 7 ½ years after its initial airdate.

Actually, the Nokia media plan included nine countries for the commercial’s scheduled airing.  YouTube visitors, however, had other plans.  To date, the spot featuring the Grammy Award winning singer/songwriter, Shakira, has been posted 15 times and viewed more than 60,000 times by various devotees of the YouTube Web site.  Viewer responses have ranged from “excelente video!!!” posted by a Spanish-speaking viewer to “classic phone…Nokia rox,” and comments about Shakira such as, “I love her hair straightened like that!!!!”

The spot opens with Shakira stuck in a traffic jam as her fans anxiously await her appearance at a concert.  The enterprising Shakira hitches a ride with a passing motorcyclist and phones in her lyrics via her Nokia cell phone.  At the time the commercial was produced, Nokia was promoting Shakira’s Latin America tour, “The Power of the Human Voice.”  The concert name and television spot were part of a multimedia campaign that included on-site merchandising at concerts and a limited edition Shakira faceplate for the Nokia cell phone featured in the ad—all created by PeakBiety here in Tampa.

Although PeakBiety no longer works with Nokia Latin America, the agency’s creative director who helped create the Shakira spot admits, “We’re always looking for opportunities to produce the kind of classic commercials YouTube followers will want to upload.  This kind of viral marketing is a way of giving our clients more for their money.”

PeakBiety branding + advertising services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is also one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (AAAAs). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

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PeakBiety to assist Tampa Bay Water in communications flow.

PeakBiety to assist Tampa Bay Water in communications flow.

TAMPA, FL—PeakBiety branding + advertising has been tapped by Tampa Bay Water to assist the wholesale drinking water agency with unique and well-targeted communications projects.

Tampa Bay Water was developed as an agency to serve six different governments in west-central Florida to help manage, allocate and improve drinking water resources in the region. The agency, created in 1998, serves Hillsborough, Pasco and Pinellas Counties and the cities of New Port Richey, St. Petersburg and Tampa.

According to Glen Peak, president of PeakBiety, “We are pleased to be associated with efforts concerning our most precious natural resource.  The Tampa Bay Water organization has a strong commitment to meeting regional water needs with a high quality product.  We are impressed with the enthusiasm they bring to the task.”

PeakBiety branding + advertising® services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is also one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (AAAAs). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

PeakBiety wins gold and silver in national awards show.

TAMPA, FL – PeakBiety branding + advertising has picked up two awards in this year’s highly prestigious Create Awards competition, an annual event hosted by Create Communications, publishers of Create Magazine.

The winning submissions were among only 235 awards chosen out of roughly 2,400 worldwide entries.  The PeakBiety electronic holiday card and electronic moving announcement were awarded silver and gold awards respectively in the category of “Creative Industry and Self Promotion.” These animated e-mail blasts were sent to current clients, business acquaintances and potential prospects.  They will be featured in the upcoming November & December 2007 issue of Create Magazine as well as online at www.thecreateawards.com.

“Winning the Create Awards is a particularly high honor, given the intense competition,” says Rebecca Flora, creative director at PeakBiety. “This year’s entries spanned across the globe in 40 different categories. The self-promotion category is typically one of the toughest to win.”

The Create Awards is one of the top awards competitions for working creative professionals across the nation.  It is open to all creative professionals and students working in the various advertising, marketing and visual arts industries.

PeakBiety branding + advertising® services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is also one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (AAAAs). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

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