Kathryn Clark joins PeakBiety creative team as art director.
TAMPA, FL –PeakBiety branding + advertising proudly announces the recent appointment of Kathryn Clark as art director. A native of the Tampa Bay area, Kathryn is a graduate of the Savannah College of Art & Design, where she received a Bachelor of Fine Arts degree in the area of Advertising Design and a minor degree in Business Management and Entrepreneurship. Kathryn’s ambition, along with her past experience as a graphic designer, will serve PeakBiety’s award-winning creative team well.
Kathryn has also received a number of local, regional and national awards. These include a 2009 Pollie Political Advertising student award, a 2005 Free Enterprise Scholars award and a 2008 Outstanding Director award with Agency Five–her college’s full-service, student-run agency. In her spare time, Kathryn has served as a Student Ambassador and is a member of AD2 Tampa Bay.
“Kathryn will be a great asset to this agency,” said Amy Phillips, Creative Director of PeakBiety. “She first came to us as a student intern and then later worked as a freelance graphic artist. I have watched her skills and talent grow as a graphic designer and art director and I am thrilled to have her on board as a full-time member of the PeakBiety team.”
PeakBiety branding + advertising® serves local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.
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Software firm launches new brand identity.
TAMPA, FL – Persystent Technologies, the developer of the fastest automated PC recovery solution on the market, has changed its name to Persystent Software. The name change is part of a dynamic new brand identity designed to reflect the company’s focus on providing software solutions to a broader market, including individuals and small businesses, with their new Persystent SOLO product.
PeakBiety branding + advertising, the branding agency for Persystent, is spearheading the marketing effort which includes a refreshed logo graphic and a new brand promise, “Damage Controlled™,” to emphasize the key benefit of the company’s proprietary software. Persystent’s software can restore a degraded computer’s operating system and applications to work-ready status in a matter of seconds – whether it is on or off a network. It foils viruses, malware and other unauthorized programs and returns the PC to fully functional, simply by rebooting.
In addition to developing the brand platform, PeakBiety has designed a new, dynamic graphic identity for Persystent. The logo features a strong, clean typeface with a dramatic graphic “P” to draw attention to the “power on” aspect to the product.
The new Persystent Logo
Glen Peak, President of PeakBiety branding + advertising said, “to anyone who’s ever had their PC fail on them and didn’t have access to an IT help-desk, this product is really spectacular. Now, with their new SOLO product, this dynamic product will be available to individuals and small businesses that have the same frustrations. This was a great project to work on.”
PeakBiety branding + advertising® serves local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.
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PeakBiety puts drama into Persystent Software sell.
TAMPA, FL—It’s the ultimate nightmare: in a matter of seconds a virus wrecks havoc on your computer’s operating system and applications, destroying your work and devastating your business. But what if you could simply reboot and have your PC fix itself in 30 seconds or less? It may sound like a fairytale, but it’s a reality – with Persystent Software, a unique product that keeps PCs always available and functional, on or off network.
The challenge facing PeakBiety, the branding agency for Persystent Software, was how to grab the attention of IT directors and communicate the dramatic power of Persystent. “This is the fastest automated PC recovery product out there,” said Glen Peak, President of PeakBiety. “We wanted to tell the product’s story quickly and clearly … differentiating ourselves from other technology company marketing.”
The agency’s solution is a colorful “graphic novel” presentation based on experiences of real Persystent customers. The approach quickly illustrates the product’s powerful benefit to both the end users and IT directors. “Using bold visuals and minimal copy, we tell the whole story with drama and impact,” noted Peak. Pretesting was conducted to ensure that the approach was on the mark and would engage the target audience.
To see one of the Persystent Software graphic novels, please click here.
PeakBiety branding + advertising® serves local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.
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PeakBiety takes home a District Gold ADDY award for cause marketing effort.
TAMPA, FL—PeakBiety branding + advertising® was honored Saturday, May 16th with a Gold award in the American Advertising Federation’s Fourth District ADDY’s competition for 2008 - 09. The AAF’s Fourth District represents over 2,000 advertising professionals in the state of Florida participating via 25 local chapters.
The winning entry was a web banner developed for the Cancer Research Alliance as part of an overall campaign to promote a 2008 cause marketing initiative. Developed around the theme “The Infinite Power of One,” this initiative’s goal was to change the face of cancer by encouraging people to each donate $1 dollar to cancer research and then pass this message on to family and friends.
“We are honored to have received a state-wide award for this web banner, and to now be a finalist in this year’s national ADDYs competition,” said Glen Peak, President of PeakBiety.
PeakBiety branding + advertising® serves local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.
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Amy Phillips assumes the role of Creative Director at PeakBiety.
TAMPA, FL—PeakBiety branding + advertising® has placed Amy Phillips in charge of the agency’s creative development efforts.
During the past three years, Amy has served as the agency’s Associate Creative Director and Senior Art Director—fulfilling an instrumental role in branding and design efforts for a variety of clients including Numara Software, Persystent Technologies, Eckerd Youth Alternatives, Florida Hospital Waterman and Tampa Electric among others.
“Amy’s style and experience have enhanced PeakBiety and the clients we serve,” Glen Peak, President of PeakBiety said. We’re very pleased that she has accepted this new role.”
A Wesleyan Univeristy honor’s graduate and student of the American Academy of Art, Amy has enjoyed a more than 20-year career in the field of advertising. She has created effective campaigns for such clients as IBM, Pier One and Schwepp’s. Her work has appeared in Print Magazine’s regional design annual and she has won numerous local and regional awards, including the Tampa Bay Advertising Federation’s Best of Show. She has also played an active role in the local advertising community, working with the Tampa Bay Advertising Federation, serving as an adjunct professor at the University of South Florida and sitting on the boards of both the Creative Club of Tampa Bay and Las Damas de Arte.
PeakBiety branding + advertising® services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.
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American Advertising Federation honors Tampa art director with national award.
TAMPA, FL—Kate Whatley, the current President of the Ad 2 Tampa Bay chapter of the American Advertising Federation, has been named “Ad 2 President of the Year” by the national organization. The personal award was icing on the cake for Kate as the Ad 2 Tampa Bay chapter also won the prestigious “Club of the Year” award.
Ad 2 Tampa Bay is a local chapter of the American Advertising Federation’s “Ad 2” Young Professionals division, with membership limited to persons 32 years of age or younger. Twenty-five chapters are spread throughout the country, in such cities as Miami, Minneapolis and San Francisco among others.
Kate is an art director with PeakBiety branding + advertising located in downtown Tampa. Glen Peak, President of PeakBiety said, “I am immensely proud of Kate’s recent accomplishments and pleased with the positive impact that she and Ad 2 Tampa Bay are having on the local advertising community. I cannot imagine anyone working harder, longer or more diligently than Kate has this past year as Ad 2 President. This award is well-earned and well-deserved.”
Kate, a native of Conneticut, is a graduate of the International Academy of Design and Technology and has worked in the advertising world for over seven years. In between winning awards, club participation and honing her craft at PeakBiety, Kate volunteers at her alma mater as a student mentor. She also is currently serving on the Academy’s Advertising and Graphic Design Curriculum Advisory boards.
Ad 2 Tampa Bay is the unified voice of Tampa Bay’s emerging advertising professionals. By combining the Tampa Bay area’s brightest developing talent with the AAF’s national network of over 50,000 members, Ad 2 Tampa Bay seeks to raise the profile and prestige of the local advertising industry through communication, legislation and public service.
PeakBiety branding + advertising® services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is also one of the few agencies in Tampa Bay to meet the requirements for membership in the prestigious American Association of Advertising Agencies (AAAAs). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.
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PeakBiety boots up partnership with Persystent Technologies.
TAMPA, FL— Persystent Technologies, a provider of innovative business software and technology, has tapped PeakBiety branding + advertising to assist the growing company with various branding and communications needs.
Based in Tampa, Florida, Persystent Technologies offers the world’s only software that automatically repairs a company’s PCs. This breakthrough solution works prior to the booting process even when the PC is off the network.
Persystent Suite takes an organization’s PCs from a dysfunctional state to a dependable work-ready environment without human intervention. It automatically restores a PC’s operating system, registry, applications and settings to a trusted state–ensuring compliance with policy guidelines and governance requirements. The resulting improved service levels and business continuity empower companies to save on IT support costs, minimize worker downtime and ensure that only authorized changes and additions are made to their computers. Persystent sells its products exclusively through a growing network of channel partners.
PeakBiety branding + advertising® serves local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is also one of the few agencies in Tampa Bay to meet the requirements for membership in the prestigious American Association of Advertising Agencies (AAAAs). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.
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PeakBiety brochure merits national Boy Scouts award.
TAMPA, FL—The Gulf Ridge Council, the local division of Boy Scouts of America, was honored recently by the National Council with a President’s Award for Marketing Excellence in the “Best Friends of Scouting Brochure” category. The brochure was used to promote their annual golf tournament, The Boy Scouts Golf Spectacular, hosted by the Gulf Ridge Council. PeakBiety branding + advertising assisted with the writing and design of the piece.
“We are pleased to learn that this brochure was so well received at the national level,” according to Glen Peak, president of PeakBiety. “It is truly a pleasure for this agency to have had a role in sharing the values of scouting.”
The 10th Annual President’s Awards for Marketing Excellence was sponsored by the Boy Scouts of America, National Council, and included over 330 entries from Boy Scout councils across the United States.
The Gulf Ridge Council headquarters is located in Tampa, Florida, and provides services and traditional educational programs of the Boy Scouts of America to scouting organizations and youth throughout west-central Florida.
PeakBiety branding + advertising® serves local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (AAAAs). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.
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