PeakBiety takes home a District Gold ADDY award for cause marketing effort.

TAMPA, FL—PeakBiety branding + advertising® was honored Saturday, May 16th with a Gold award in the American Advertising Federation’s Fourth District ADDY’s competition for 2008 – 09. The AAF’s Fourth District represents over 2,000 advertising professionals in the state of Florida participating via 25 local chapters.

The winning entry was a web banner developed for the Cancer Research Alliance as part of an overall campaign to promote a 2008 cause marketing initiative. Developed around the theme “The Infinite Power of One,” this initiative’s goal was to change the face of cancer by encouraging people to each donate $1 dollar to cancer research and then pass this message on to family and friends.

“We are honored to have received a state-wide award for this web banner, and to now be a finalist in this year’s national ADDYs competition,” said Glen Peak, President of PeakBiety.

PeakBiety branding + advertising® serves local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

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Amy Phillips assumes the role of Creative Director at PeakBiety.

Amy Phillips, Creative Director TAMPA, FL—PeakBiety branding + advertising® has placed Amy Phillips in charge of the agency’s creative development efforts.

During the past three years, Amy has served as the agency’s Associate Creative Director and Senior Art Director—fulfilling an instrumental role in branding and design efforts for a variety of clients including Numara Software, Persystent Technologies, Eckerd Youth Alternatives, Florida Hospital Waterman and Tampa Electric among others.

“Amy’s style and experience have enhanced PeakBiety and the clients we serve,” Glen Peak, President of PeakBiety said. We’re very pleased that she has accepted this new role.”

A Wesleyan Univeristy honor’s graduate and student of the American Academy of Art, Amy has enjoyed a more than 20-year career in the field of advertising. She has created effective campaigns for such clients as IBM, Pier One and Schwepp’s. Her work has appeared in Print Magazine’s regional design annual and she has won numerous local and regional awards, including the Tampa Bay Advertising Federation’s Best of Show. She has also played an active role in the local advertising community, working with the Tampa Bay Advertising Federation, serving as an adjunct professor at the University of South Florida and sitting on the boards of both the Creative Club of Tampa Bay and Las Damas de Arte.

PeakBiety branding + advertising® services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

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American Advertising Federation honors Tampa art director with national award.

TAMPA, FL—Kate Whatley, the current President of the Ad 2 Tampa Bay chapter of the American Advertising Federation, has been named “Ad 2 President of the Year” by the national organization. The personal award was icing on the cake for Kate as the Ad 2 Tampa Bay chapter also won the prestigious “Club of the Year” award.

Ad 2 Tampa Bay is a local chapter of the American Advertising Federation’s “Ad 2” Young Professionals division, with membership limited to persons 32 years of age or younger. Twenty-five chapters are spread throughout the country, in such cities as Miami, Minneapolis and San Francisco among others.

Kate is an art director with PeakBiety branding + advertising located in downtown Tampa. Glen Peak, President of PeakBiety said, “I am immensely proud of Kate’s recent accomplishments and pleased with the positive impact that she and Ad 2 Tampa Bay are having on the local advertising community. I cannot imagine anyone working harder, longer or more diligently than Kate has this past year as Ad 2 President. This award is well-earned and well-deserved.”

Kate, a native of Conneticut, is a graduate of the International Academy of Design and Technology and has worked in the advertising world for over seven years. In between winning awards, club participation and honing her craft at PeakBiety, Kate volunteers at her alma mater as a student mentor. She also is currently serving on the Academy’s Advertising and Graphic Design Curriculum Advisory boards.

Ad 2 Tampa Bay is the unified voice of Tampa Bay’s emerging advertising professionals. By combining the Tampa Bay area’s brightest developing talent with the AAF’s national network of over 50,000 members, Ad 2 Tampa Bay seeks to raise the profile and prestige of the local advertising industry through communication, legislation and public service.

PeakBiety is also one of the few agencies in Tampa Bay to meet the requirements for membership in the prestigious American Association of Advertising Agencies (AAAAs). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

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PeakBiety boots up partnership with Persystent Technologies.

TAMPA, FL— Persystent Technologies, a provider of innovative business software and technology, has tapped PeakBiety branding + advertising to assist the growing company with various branding and communications needs.

Based in Tampa, Florida, Persystent Technologies offers the world’s only software that automatically repairs a company’s PCs. This breakthrough solution works prior to the booting process even when the PC is off the network.

Persystent Suite takes an organization’s PCs from a dysfunctional state to a dependable work-ready environment without human intervention. It automatically restores a PC’s operating system, registry, applications and settings to a trusted state–ensuring compliance with policy guidelines and governance requirements. The resulting improved service levels and business continuity empower companies to save on IT support costs, minimize worker downtime and ensure that only authorized changes and additions are made to their computers. Persystent sells its products exclusively through a growing network of channel partners.

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PeakBiety brochure merits national Boy Scouts award.

BSA-1605_golf_brochure_mailer TAMPA, FL—The Gulf Ridge Council, the local division of Boy Scouts of America, was honored recently by the National Council with a President’s Award for Marketing Excellence in the “Best Friends of Scouting Brochure” category. The brochure was used to promote their annual golf tournament, The Boy Scouts Golf Spectacular, hosted by the Gulf Ridge Council. PeakBiety branding + advertising assisted with the writing and design of the piece.

“We are pleased to learn that this brochure was so well received at the national level,” according to Glen Peak, president of PeakBiety. “It is truly a pleasure for this agency to have had a role in sharing the values of scouting.”

The 10th Annual President’s Awards for Marketing Excellence was sponsored by the Boy Scouts of America, National Council, and included over 330 entries from Boy Scout councils across the United States.

The Gulf Ridge Council headquarters is located in Tampa, Florida, and provides services and traditional educational programs of the Boy Scouts of America to scouting organizations and youth throughout west-central Florida.

PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (AAAAs). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

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PeakBiety helps speed the Cancer Research Alliance toward cures.

TAMPA, FL—It’s one thing to sell a product to someone. But what happens when there is no product, and all you can promise in return for a customer’s money is a warm, fuzzy feeling? This is just one of the hurdles PeakBiety branding + advertising® had to overcome to help the Cancer Research Alliance raise funds to help accelerate the end of cancer.

The Cancer Research Alliance is a 12-member organization of some of the nation’s top cancer research centers. Home to nine Nobel Prize winners, CRA member centers have a long history of groundbreaking achievements in cancer research.

On a shoestring budget and with the very big mission of curing cancer, PeakBiety worked with CRA to develop a cause marketing campaign around the theme, “The infinite power of one.” Email marketing, Web banner ads, radio spots and a Web-aired video explain that, if everyone gave just one dollar and passed the message on to their friends, the face of cancer could be forever changed.

Viewers and listeners were then directed to www.celebrations.com, a party-planning Web site partnering with the CRA to collect the donations. In addition to giving $1.00, donors were invited to add their photos to a “CURE” mosaic on the site to “change the face of cancer.” The email and banner ads show the faces of contributors and the radio and video spots string together voices in an invitation to join forces for the cause.

According to Maureen Carlson of the CRA, “The team at PeakBiety far surpassed our expectations in fashioning a message that resonated with the audience. Although the final numbers are not yet in, we have received nothing but positive feedback on the campaign from both donors and our members.”

PeakBiety is also one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (AAAAs). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

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Fundraiser picks up ADDY gold on bike ride to help cure cancer.

TAMPA, FL—PeakBiety branding + advertising was presented with a gold ADDY award at this year’s annual competition for its design of a poster for Cure on Wheels, an all-volunteer organization hosting an annual bicycling event to raise funds for cancer research and treatment at the Moffitt Cancer Center. Cure on Wheels’ partnership with PeakBiety has also lead to a new brand promise and a new logo design, which is featured on the winning poster entry. Both can be seen together by visiting the Cure on Wheels homepage at www.cureonwheels.org.

“PeakBiety is honored that this work has been recognized with a gold ADDY,” according to Mike Biety. “But we’re even more honored to be part of such a worthwhile event. Cure on Wheels’ support and contributions to Moffitt research will help make a positive difference in the lives of countless people affected by cancer.”

As Florida’s only ride to benefit cancer research, Cure on Wheels’ intention is to successfully meld support from committed cyclists, volunteers, corporate sponsors and individual contributors. Their hope is to provide Moffitt Cancer Center doctors and researchers the necessary resources to discover cures for all cancers. The inaugural ride will take place May 31 through June 1 and will be centered around St. Leo University, just west of Dade City.

The Tampa Bay Advertising Federation is a division of the American Advertising Federation (AAF)—a national organization committed to developing the highest standards in advertising. The ADDY awards are recognized as the largest creative advertising competition in the country.

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Locally created TV commercial gets second life on YouTube.

TAMPA, FL – Sometimes the best kinds of publicity can’t be bought. When Tampa-based PeakBiety branding + advertising created a 30-second television commercial for Nokia Latin America, they never expected it to receive around-the-world viewing—especially 7 ½ years after its initial airdate.

Actually, the Nokia media plan included nine countries for the commercial’s scheduled airing. YouTube visitors, however, had other plans. To date, the spot featuring the Grammy Award winning singer/songwriter, Shakira, has been posted 15 times and viewed more than 60,000 times by various devotees of the YouTube Web site. Viewer responses have ranged from “excelente video!!!” posted by a Spanish-speaking viewer to “classic phone…Nokia rox,” and comments about Shakira such as, “I love her hair straightened like that!!!!”

The spot opens with Shakira stuck in a traffic jam as her fans anxiously await her appearance at a concert. The enterprising Shakira hitches a ride with a passing motorcyclist and phones in her lyrics via her Nokia cell phone. At the time the commercial was produced, Nokia was promoting Shakira’s Latin America tour, “The Power of the Human Voice.” The concert name and television spot were part of a multimedia campaign that included on-site merchandising at concerts and a limited edition Shakira faceplate for the Nokia cell phone featured in the ad—all created by PeakBiety here in Tampa.

Although PeakBiety no longer works with Nokia Latin America, the agency’s creative director who helped create the Shakira spot admits, “We’re always looking for opportunities to produce the kind of classic commercials YouTube followers will want to upload. This kind of viral marketing is a way of giving our clients more for their money.”

PeakBiety branding + advertising services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

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