TAMPA, FL – PeakBiety branding + advertising announces the recent appointment of its Creative Director, Amy Phillips, to the position of online adjunct faculty with the International Academy of Design & Technology Online. A valued part of the PeakBiety team for more than four years, her credentials include a Bachelor of Arts degree with honors from Wesleyan University in Middletown, CT and post-graduate study at the American Academy of Art in Chicago, IL. In past years, Amy taught as an adjunct faculty for Advertising and Design at the University of South Florida.

When asked why she is interested in online instruction, Amy explains, “Two things attracted me to teaching online for IADT. One was curiosity about how online learning takes place. Through an excellent and intensive training program, I now understand some of the unique challenges faced by the online learner and instructor. Additionally, teaching a course such as Advertising Concepts is mutually beneficial. Students gain insight from an employed creative who practices in the real world, while I benefit from theoretical exposure, which keeps my own work at the agency fresh.”

The International Academy of Design & Technology comprises 11 campus locations throughout the U.S. and Canada. The Academy in Tampa launched the Academy Online in 2007, which now serves close to 3,000 students worldwide through its Virtual Campus.

PeakBiety branding + advertising® services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

TAMPA, FLORIDA—The American Advertising Federation—Tampa Bay (AAF-TB) will present its Silver Medal Award to local advertising agency founder Glen Peak in recognition of his contributions to advertising and commitment to actively furthering the industry. The Silver Medal Award is bestowed annually by American Advertising Federation (AAF) clubs throughout the country to outstanding members of their local advertising community. The award will be presented to Mr. Peak by last year’s winner, Senator Victor Crist (R–Tampa) at the 2009-2010 American Advertising Federation—Tampa Bay ADDY Awards Gala on February 11 at The Tampa Theatre.

Peak, co-founder and President of PeakBiety branding+advertising in Tampa, has been a staple of the Tampa Bay advertising world since his agency’s founding in 1990. The agency has survived economic downturns and client losses, and still continues to create award-winning, effective advertising for his clients. Peak is respected by his staff as someone who leads by example, and he promotes the industry while providing opportunities to young people via internship programs with USF, the University of Tampa and the Academy of Design and Technology. Peak has been a member of the Board of Directors of the Greater Tampa Bay Chamber of Commerce, a Tampa Downtown Rotary member, and a member of the American Association of Advertising Agencies.

AAF-TB President Angie Howard stated “Glen Peak represents the best of what the advertising industry can offer, both in terms of supporting the industry and in serving the local community. We are proud to present this award to such a distinguished individual.”

For many local clubs, awarding the AAF Silver Medal is the highlight of their year. It enhances the image of advertising by recognizing a locally well-known person for their advertising and community involvement.

About AAF – Tampa Bay
The American Advertising Federation—Tampa Bay exists to support its members, the community and the advertising industry. Its mission is to promote fellowship, education and career enhancement among members of the advertising community; foster and recognize excellence in advertising; champion public service causes; build an understanding of the role and benefits of advertising at all levels; and encourage advertising self-regulation and continuous improvement to raise industry benchmarks. For additional information on the American Advertising Federation—Tampa Bay, The Silver Medal Award or the ADDY Awards, please visit www.aaf-tampabay.org or contact Sarah Jeffcoat at sarah@aaf-tampabay.org.

About The Silver Medal Award
Silver Medal recipients are selected by a panel of judges consisting of past Silver Medal winners and past presidents from each local club of the American Advertising Federation. Judges use the following criteria when making their selections: contribution to the community, creative ability, contribution to the advancement of advertising, betterment of his/her own company. More information on the Silver Medal award is available at http://www.aaf.org/default.asp?id=110.

TAMPA, FL – PeakBiety branding + advertising_® will continue to serve as a creative communications partner with Tampa Bay Water. PeakBiety has assisted the water supply utility with various internal and external communications efforts since 2007.

“We have enjoyed a very pleasant partnership with Tampa Bay Water for the past three years,” said Glen Peak, president of PeakBiety. “We hope to continue to assist Tampa Bay Water in whatever ways we can, as they work to meet their on-going commitment of providing high-quality drinking water to the Tampa Bay region.”

Tampa Bay Water was developed as an agency to serve six different governments in west-central Florida to help manage, allocate and improve drinking water resources in the region. The agency, created in 1998, serves Hillsborough, Pasco and Pinellas counties and the cities of New Port Richey, St. Petersburg and Tampa.

PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit PeakBiety.com.

TAMPA, FL – PeakBiety branding + advertising^®, the agency for Florida Hospital Waterman in Tavares, teamed up with mindclay creative to bring the hospital’s message to television through the production of a :30 commercial entitled “Bigger Picture.” The spot uses a unique image-morphing visual approach to communicate the concept that Florida Hospital Waterman sees patients as more than their diagnoses; it sees the bigger picture of health as part of people’s lives.

The commercial is part of a multi-media advertising campaign developed by PeakBiety that includes a series of print ads and multiple outdoor boards built around the hospital’s brand promise, “A Community of Health and Healing.” The campaign focuses on communicating that Florida Hospital Waterman is the hospital to trust because it delivers clinical excellence in a safe and compassionate environment of patient-centered care. Florida Hospital is part of the Adventist Health System, known for its holistic approach to healing the mind, body and spirit. To view the commercial and see samples of the print and outdoor ads, go to http://peakbiety.com/fhw.php.

Production of the commercial was done in conjunction with mindclay creative, the creative services division of Spectrum Productions, a nationally recognized, Emmy Award winning television programming and post-production firm. The mindclay team of top producers and artists provides a full range of services including animation, design, live action, brand identity, interactive media, and high definition post production. For information on mindclay and its services, go to www.mindclay.tv.

PeakBiety branding + advertising serves local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception^®.”

PeakBiety is also one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

TAMPA, FL – NDS Solutions, developer of ERP (enterprise resource planning) software solutions for small and mid-sized manufacturers and distributors, is partnering with PeakBiety branding + advertising to assist with their branding and communications needs.

Founded in 1985, NDS Solutions specializes in the development of company-wide software systems to manage and coordinate all the resources, information and functions of its clients. The firm provides fully integrated, all-in-one software solutions built on powerful technology that delivers high capability, flexibility, reliability and scalability at an affordable cost for an excellent return-on-investment. By linking all company operations through one ERP system from NDS, businesses can reduce operating costs, streamline processes, improve inventory planning and management, and upgrade customer service.

PeakBiety will be helping NDS define brand positioning for its ERP software, assessing all company communications and providing vital customer satisfaction research. In addition, the agency is charged with enhancing the company’s graphic identity, as well as web and media presence.

“We are excited about this opportunity to assist NDS in creating greater awareness of their advanced ERP solutions,” noted Glen Peak, President of PeakBiety.

PeakBiety branding + advertising® serves local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

TAMPA, FL –PeakBiety branding + advertising proudly announces the recent appointment of Kathryn Clark as art director. A native of the Tampa Bay area, Kathryn is a graduate of the Savannah College of Art & Design, where she received a Bachelor of Fine Arts degree in the area of Advertising Design and a minor degree in Business Management and Entrepreneurship. Kathryn’s ambition, along with her past experience as a graphic designer, will serve PeakBiety’s award-winning creative team well.

Kathryn has also received a number of local, regional and national awards. These include a 2009 Pollie Political Advertising student award, a 2005 Free Enterprise Scholars award and a 2008 Outstanding Director award with Agency Five–her college’s full-service, student-run agency. In her spare time, Kathryn has served as a Student Ambassador and is a member of AD2 Tampa Bay.

“Kathryn will be a great asset to this agency,” said Amy Phillips, Creative Director of PeakBiety. “She first came to us as a student intern and then later worked as a freelance graphic artist. I have watched her skills and talent grow as a graphic designer and art director and I am thrilled to have her on board as a full-time member of the PeakBiety team.”

PeakBiety branding + advertising® serves local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

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TAMPA, FL – Persystent Technologies, the developer of the fastest automated PC recovery solution on the market, has changed its name to Persystent Software. The name change is part of a dynamic new brand identity designed to reflect the company’s focus on providing software solutions to a broader market, including individuals and small businesses, with their new Persystent SOLO product.

PeakBiety branding + advertising, the branding agency for Persystent, is spearheading the marketing effort which includes a refreshed logo graphic and a new brand promise, “Damage Controlled™,” to emphasize the key benefit of the company’s proprietary software. Persystent’s software can restore a degraded computer’s operating system and applications to work-ready status in a matter of seconds – whether it is on or off a network. It foils viruses, malware and other unauthorized programs and returns the PC to fully functional, simply by rebooting.

In addition to developing the brand platform, PeakBiety has designed a new, dynamic graphic identity for Persystent. The logo features a strong, clean typeface with a dramatic graphic “P” to draw attention to the “power on” aspect to the product.

The new Persystent Logo

Glen Peak, President of PeakBiety branding + advertising said, “to anyone who’s ever had their PC fail on them and didn’t have access to an IT help-desk, this product is really spectacular. Now, with their new SOLO product, this dynamic product will be available to individuals and small businesses that have the same frustrations. This was a great project to work on.”

PeakBiety branding + advertising® serves local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

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TAMPA, FL—It’s the ultimate nightmare: in a matter of seconds a virus wrecks havoc on your computer’s operating system and applications, destroying your work and devastating your business. But what if you could simply reboot and have your PC fix itself in 30 seconds or less? It may sound like a fairytale, but it’s a reality – with Persystent Software, a unique product that keeps PCs always available and functional, on or off network.

The challenge facing PeakBiety, the branding agency for Persystent Software, was how to grab the attention of IT directors and communicate the dramatic power of Persystent. “This is the fastest automated PC recovery product out there,” said Glen Peak, President of PeakBiety. “We wanted to tell the product’s story quickly and clearly … differentiating ourselves from other technology company marketing.”

The agency’s solution is a colorful “graphic novel” presentation based on experiences of real Persystent customers. The approach quickly illustrates the product’s powerful benefit to both the end users and IT directors. “Using bold visuals and minimal copy, we tell the whole story with drama and impact,” noted Peak. Pretesting was conducted to ensure that the approach was on the mark and would engage the target audience.

To see one of the Persystent Software graphic novels, please click here.

PeakBiety branding + advertising® serves local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

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TAMPA, FL—PeakBiety branding + advertising® was honored Saturday, May 16th with a Gold award in the American Advertising Federation’s Fourth District ADDY’s competition for 2008 – 09. The AAF’s Fourth District represents over 2,000 advertising professionals in the state of Florida participating via 25 local chapters.

The winning entry was a web banner developed for the Cancer Research Alliance as part of an overall campaign to promote a 2008 cause marketing initiative. Developed around the theme “The Infinite Power of One,” this initiative’s goal was to change the face of cancer by encouraging people to each donate $1 dollar to cancer research and then pass this message on to family and friends.

“We are honored to have received a state-wide award for this web banner, and to now be a finalist in this year’s national ADDYs competition,” said Glen Peak, President of PeakBiety.

PeakBiety branding + advertising® serves local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

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TAMPA, FL—PeakBiety branding + advertising® has placed Amy Phillips in charge of the agency’s creative development efforts.

During the past three years, Amy has served as the agency’s Associate Creative Director and Senior Art Director—fulfilling an instrumental role in branding and design efforts for a variety of clients including Numara Software, Persystent Technologies, Eckerd Youth Alternatives, Florida Hospital Waterman and Tampa Electric among others.

“Amy’s style and experience have enhanced PeakBiety and the clients we serve,” Glen Peak, President of PeakBiety said. We’re very pleased that she has accepted this new role.”

A Wesleyan Univeristy honor’s graduate and student of the American Academy of Art, Amy has enjoyed a more than 20-year career in the field of advertising. She has created effective campaigns for such clients as IBM, Pier One and Schwepp’s. Her work has appeared in Print Magazine’s regional design annual and she has won numerous local and regional awards, including the Tampa Bay Advertising Federation’s Best of Show. She has also played an active role in the local advertising community, working with the Tampa Bay Advertising Federation, serving as an adjunct professor at the University of South Florida and sitting on the boards of both the Creative Club of Tampa Bay and Las Damas de Arte.

PeakBiety branding + advertising® services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

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TAMPA, FL—Kate Whatley, the current President of the Ad 2 Tampa Bay chapter of the American Advertising Federation, has been named “Ad 2 President of the Year” by the national organization. The personal award was icing on the cake for Kate as the Ad 2 Tampa Bay chapter also won the prestigious “Club of the Year” award.

Ad 2 Tampa Bay is a local chapter of the American Advertising Federation’s “Ad 2” Young Professionals division, with membership limited to persons 32 years of age or younger. Twenty-five chapters are spread throughout the country, in such cities as Miami, Minneapolis and San Francisco among others.

Kate is an art director with PeakBiety branding + advertising located in downtown Tampa. Glen Peak, President of PeakBiety said, “I am immensely proud of Kate’s recent accomplishments and pleased with the positive impact that she and Ad 2 Tampa Bay are having on the local advertising community. I cannot imagine anyone working harder, longer or more diligently than Kate has this past year as Ad 2 President. This award is well-earned and well-deserved.”

Kate, a native of Conneticut, is a graduate of the International Academy of Design and Technology and has worked in the advertising world for over seven years. In between winning awards, club participation and honing her craft at PeakBiety, Kate volunteers at her alma mater as a student mentor. She also is currently serving on the Academy’s Advertising and Graphic Design Curriculum Advisory boards.

Ad 2 Tampa Bay is the unified voice of Tampa Bay’s emerging advertising professionals. By combining the Tampa Bay area’s brightest developing talent with the AAF’s national network of over 50,000 members, Ad 2 Tampa Bay seeks to raise the profile and prestige of the local advertising industry through communication, legislation and public service.

PeakBiety branding + advertising® services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is also one of the few agencies in Tampa Bay to meet the requirements for membership in the prestigious American Association of Advertising Agencies (AAAAs). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

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TAMPA, FL— Persystent Technologies, a provider of innovative business software and technology, has tapped PeakBiety branding + advertising to assist the growing company with various branding and communications needs.

Based in Tampa, Florida, Persystent Technologies offers the world’s only software that automatically repairs a company’s PCs. This breakthrough solution works prior to the booting process even when the PC is off the network.

Persystent Suite takes an organization’s PCs from a dysfunctional state to a dependable  work-ready environment without human intervention. It automatically restores a PC’s operating system, registry, applications and settings to a trusted state–ensuring compliance with policy guidelines and governance requirements. The resulting improved service levels and business continuity empower companies to save on IT support costs, minimize worker downtime and ensure that only authorized changes and additions are made to their computers. Persystent sells its products exclusively through a growing network of channel partners.

PeakBiety branding + advertising® serves local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is also one of the few agencies in Tampa Bay to meet the requirements for membership in the prestigious American Association of Advertising Agencies (AAAAs). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

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