One-of-a-Kind Healthcare Transport Business Calls on PeakBiety for Branding and Website Development Solutions
Tampa, FL—As a new presence in the healthcare transportation field, Tampa-based Internal Patient Transport (IPT) Services provided PeakBiety branding+advertising with quite a challenge: To develop an integrated campaign for marketing strategy and corporate brand identity that included the creation of a new graphic identity, brand promise, new website and various printed materials. The results of this innovative campaign by PeakBiety can be seen at the new corporate website for IPT, HealthcareIPT.com.
Internal Patient Transport Services’ SVP of Operations, Tangee Kizer, describes internal patient transport as “fundamental to hospital efficiency, throughput and profitability. It has to be done right, with care and safety in mind, every single time, which is why it is the sole purpose and top priority at IPT.”
Internal Patient Transport Services, with its singular focus and years of transport logistic experience, seeks to redefine patient transfer within hospitals and healthcare facilities. IPT requires all of its transporters to certify using the latest NAHTM standards to guarantee patient safety and lower hospital risk assessments.
PeakBiety branding+advertising services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is one of the few advertising agencies in the Tampa Bay Area to meet strict requirements for membership in the prestigious American Association of Advertising Agencies (4As), as well as official recognition as a Google AdWords Certified Partner. For more information, visit peakbiety.com.
PeakBiety donates design for Sertoma promotional brochure
TAMPA, FL - Tampa East Sertoma selected PeakBiety branding+advertising to assist the organization with the design and production of an informational and promotional brochure.
Sertoma is a 501(c)(3) not-for-profit international service club that benefits the less fortunate. Through dedicated membership involvement, Sertoma is able to provide volunteer hours and funding to many renowned charities around the world.
Tampa East Sertoma has been serving Hillsborough County since 1965 with a charitable focus on children with speech and hearing disorders. The name Sertoma comes from its brand promise, SERvice TO MAnkind. Long-term charity support includes United Cerebral Palsy, Bolesta Center, Inc., Salvation Army, and Sertoma Youth Ranch.
“Our agency is happy to help Tampa East Sertoma,” remarked Glen Peak, President at PeakBiety. “Their organization is a well-acclaimed group of selfless volunteers with a commitment toward helping those in need. And its members are extremely dedicated to making a difference in the community.”
PeakBiety branding+advertising services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is also one of the few agencies in Tampa Bay to meet strict requirements to be a Google Adwords Certified Partner as well as membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding+advertising, 813-289-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.
PeakBiety Awarded Prestigious AdWords Certification
Tampa, FL - PeakBiety branding + advertising is proud to announce its recent recognition as a Google AdWords Certified Partner, one of only seven in the Tampa Bay area. This certification is a globally recognized stamp of approval, showcasing knowledge of the latest AdWords tools and best practice techniques.
To become a Google AdWords partner, a company must meet strict eligibility criteria. Rigorous certification exams must be passed which illustrate practical expertise in managing account and the ability to help clients get the most from their budgets. Additionally, a sustained volume of AdWords business must be maintained over specified periods.
An advertising product and Google’s main source of revenue, AdWords offers pay-per-click and site-targeted advertising for text, banner and rich-media ads. There are a variety of products including short text ads appearing in search engine results as well as image ads that run on Google’s Content Network.
If you’re interested in scheduling a demonstration to see how this cost-effective tool has helped other clients, call Glen Peak at 813-289-8006, extension 114 or email gpeak@peakbiety.com.
PeakBiety branding + advertising® services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is also one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As).
PeakBiety revitalizes graphic identity for Heart Gallery
Tampa, FL—The Heart Gallery of Pinellas & Pasco recently tapped the creative talent of PeakBiety branding+advertising to assist the non-profit in updating its logo as well as identification of an expanded sponsor base.
As part of the national movement founded in 2001, Heart Galleries all over the U.S. provide traveling exhibits featuring the faces and stories of local foster children ready for adoption. Professional photographers donate their time and talent to create portraits of foster children as an emotionally safe way to connect children with families.
Unlike many Heart Galleries that are part of a state child protection agency, the Heart Gallery of Pinellas & Pasco is an independent, charitable organization that began four years ago as a grass-roots community initiative. The premier sponsors include Bright House Networks, The Higham Family, Progress Energy and the Tampa Bay Rays. The Heart Gallery also partners with Eckerd Community Alternatives, the lead agency for child welfare in Pinellas and Pasco counties. According to Kristin Brett, Executive Director, “We are so fortunate to have the luxury of working with such a top-notch design firm. Not only did PeakBiety modernize and streamline the logo, they figured out how to feature our sponsors in a very clean and logical fashion. This contribution is especially timely, since November is National Adoption Month, which provides the opportunity for lots of additional awareness for us and the children we serve,” Brett added.
PeakBiety branding+advertising® services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is also one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding+advertising, 813-289-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.
Creative Director, Amy Phillips, to teach as adjunct faculty with IADT Online
TAMPA, FL – PeakBiety branding + advertising announces the recent appointment of its Creative Director, Amy Phillips, to the position of online adjunct faculty with the International Academy of Design & Technology Online. A valued part of the PeakBiety team for more than four years, her credentials include a Bachelor of Arts degree with honors from Wesleyan University in Middletown, CT and post-graduate study at the American Academy of Art in Chicago, IL. In past years, Amy taught as an adjunct faculty for Advertising and Design at the University of South Florida.
When asked why she is interested in online instruction, Amy explains, “Two things attracted me to teaching online for IADT. One was curiosity about how online learning takes place. Through an excellent and intensive training program, I now understand some of the unique challenges faced by the online learner and instructor. Additionally, teaching a course such as Advertising Concepts is mutually beneficial. Students gain insight from an employed creative who practices in the real world, while I benefit from theoretical exposure, which keeps my own work at the agency fresh.”
The International Academy of Design & Technology comprises 11 campus locations throughout the U.S. and Canada. The Academy in Tampa launched the Academy Online in 2007, which now serves close to 3,000 students worldwide through its Virtual Campus.
PeakBiety branding + advertising® services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.
Glen Peak Awarded Silver Medal by American Advertising Federation
TAMPA, FLORIDA—The American Advertising Federation—Tampa Bay (AAF-TB) will present its Silver Medal Award to local advertising agency founder Glen Peak in recognition of his contributions to advertising and commitment to actively furthering the industry. The Silver Medal Award is bestowed annually by American Advertising Federation (AAF) clubs throughout the country to outstanding members of their local advertising community. The award will be presented to Mr. Peak by last year’s winner, Senator Victor Crist (R–Tampa) at the 2009-2010 American Advertising Federation—Tampa Bay ADDY Awards Gala on February 11 at The Tampa Theatre.
Peak, co-founder and President of PeakBiety branding+advertising in Tampa, has been a staple of the Tampa Bay advertising world since his agency’s founding in 1990. The agency has survived economic downturns and client losses, and still continues to create award-winning, effective advertising for his clients. Peak is respected by his staff as someone who leads by example, and he promotes the industry while providing opportunities to young people via internship programs with USF, the University of Tampa and the Academy of Design and Technology. Peak has been a member of the Board of Directors of the Greater Tampa Bay Chamber of Commerce, a Tampa Downtown Rotary member, and a member of the American Association of Advertising Agencies.
AAF-TB President Angie Howard stated “Glen Peak represents the best of what the advertising industry can offer, both in terms of supporting the industry and in serving the local community. We are proud to present this award to such a distinguished individual.”
For many local clubs, awarding the AAF Silver Medal is the highlight of their year. It enhances the image of advertising by recognizing a locally well-known person for their advertising and community involvement.
About AAF – Tampa Bay
The American Advertising Federation—Tampa Bay exists to support its members, the community and the advertising industry. Its mission is to promote fellowship, education and career enhancement among members of the advertising community; foster and recognize excellence in advertising; champion public service causes; build an understanding of the role and benefits of advertising at all levels; and encourage advertising self-regulation and continuous improvement to raise industry benchmarks. For additional information on the American Advertising Federation—Tampa Bay, The Silver Medal Award or the ADDY Awards, please visit www.aaf-tampabay.org or contact Sarah Jeffcoat at sarah@aaf-tampabay.org.
About The Silver Medal Award
Silver Medal recipients are selected by a panel of judges consisting of past Silver Medal winners and past presidents from each local club of the American Advertising Federation. Judges use the following criteria when making their selections: contribution to the community, creative ability, contribution to the advancement of advertising, betterment of his/her own company. More information on the Silver Medal award is available at http://www.aaf.org/default.asp?id=110.
Tampa Bay Water renews partnership with PeakBiety
TAMPA, FL – PeakBiety branding + advertising® will continue to serve as a creative communications partner with Tampa Bay Water. PeakBiety has assisted the water supply utility with various internal and external communications efforts since 2007.
“We have enjoyed a very pleasant partnership with Tampa Bay Water for the past three years,” said Glen Peak, president of PeakBiety. “We hope to continue to assist Tampa Bay Water in whatever ways we can, as they work to meet their on-going commitment of providing high-quality drinking water to the Tampa Bay region.”
Tampa Bay Water was developed as an agency to serve six different governments in west-central Florida to help manage, allocate and improve drinking water resources in the region. The agency, created in 1998, serves Hillsborough, Pasco and Pinellas counties and the cities of New Port Richey, St. Petersburg and Tampa.
PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit PeakBiety.com.
PeakBiety and Mindclay put Hospital’s “Bigger Picture” on TV screen
TAMPA, FL – PeakBiety branding + advertising®, the agency for Florida Hospital Waterman in Tavares, teamed up with mindclay creative to bring the hospital’s message to television through the production of a :30 commercial entitled “Bigger Picture.” The spot uses a unique image-morphing visual approach to communicate the concept that Florida Hospital Waterman sees patients as more than their diagnoses; it sees the bigger picture of health as part of people’s lives.
The commercial is part of a multi-media advertising campaign developed by PeakBiety that includes a series of print ads and multiple outdoor boards built around the hospital’s brand promise, “A Community of Health and Healing.” The campaign focuses on communicating that Florida Hospital Waterman is the hospital to trust because it delivers clinical excellence in a safe and compassionate environment of patient-centered care. Florida Hospital is part of the Adventist Health System, known for its holistic approach to healing the mind, body and spirit. To view the commercial and see samples of the print and outdoor ads, go to http://peakbiety.com/fhw.php.
Production of the commercial was done in conjunction with mindclay creative, the creative services division of Spectrum Productions, a nationally recognized, Emmy Award winning television programming and post-production firm. The mindclay team of top producers and artists provides a full range of services including animation, design, live action, brand identity, interactive media, and high definition post production. For information on mindclay and its services, go to www.mindclay.tv.
PeakBiety branding + advertising serves local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is also one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.
keep looking »Welcome to the PeakBiety agency blog, where you can find:
Join in the discussion by leaving a comment (option found above each article).
Follow Us:
