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PeakBiety Welcomes Fall 2010 Art Interns

PeakBiety welcomes art interns, Triston Thomas and Maria Boutzoukas, this fall.

Triston Thomas attends The Art Institute of Tampa and is majoring in Graphic Design. He describes himself as “a passionate designer with knowledge of editorial, packaging, and branding design, one of humble temperament, and having an unmatched enthusiasm for creating new things.”

Maria Boutzoukas is a student at the International Academy of Design and Technology. Born and raised in Clearwater, FL, Maria enjoys expressing her creativity in many ways—including graphic design, photography and DJing. Maria is also very active in the community, and has designed logos and T-shirts for a variety of organizations.

Extend the Power of Your Brand

As new technologies offer exciting ways to influence audiences, it is increasingly important to communicate a consistent brand value across multiple-media platforms.

PeakBiety has been utilizing the power of perception® to maximize brand values for more than 20 years. We work hard to be a business-building partner by bringing ideas to the table that work across whatever channels are right for the brand. In this spirit, we’d like to highlight some of our newer services that can powerfully extend your brand communications.

Eblast Campaigns
Email campaigns are a cost-effective way to keep in touch with customers and prospects. We handle everything from project planning to creative concepts, to design, to copywriting. We’ll even execute delivery working with email marketing software, manage databases, schedule programs and track results.

Case Study: Numara
After a complete branding of the Numara Software company, we were asked to help promote their newest version of Track-It,® a help desk and asset management solution. What made Track-It® different? It provided optimal customization for multi-users’ functions within an organization. So, we developed an Eblast campaign highlighting the idea of a personalized solution by contrasting two completely different users with different needs. Our client’s product is the most widely installed help desk and asset management solution in the world.

Interactive Media & Flash
Flash and interactive presentations can help bring your product or service to life with audience involvement as well as animation, motion and sound. We strategize, concept, storyboard and script presentations. We also execute and produce the media using a host of software applications such as Flash, After Effects and Camtasia—all with extendibility in mind to get the most out of your budget.

Case Study: Persystent

Persystent Software, a company making business-level PC recovery software, sought to significantly improve awareness of its unique products. They wanted to communicate how they help PC users remain productive and work ready at all times—whether on or off a network. After alternative creative concepts were developed and tested, a “graphic novel” execution was selected. Among other pieces of a larger campaign, this animated flash banner was developed for Persystent’s homepage to quickly communicate the product benefits in a dramatic and engaging way, and direct viewers to download a demo. Inquiries elevated to record levels.

Online Media Planning & Buying
With limited ad budgets, relevant and targeted advertising is essential. We’ve taken our 20 years of media-buying savvy and adapted to the online world, developing efficient and effective plans utilizing new technologies. Our experience with geotargeting and retargeting has provided proven results.

Case Study: Florida-Friendly Landscaping Program™

The Florida-Friendly Landscaping Program™ educates the public about best practices to conserve and protect water resources. After a season of unprecedented freezes, they wanted to reach homeowners in Hillsborough, Pasco and Pinellas counties with information about cold-tolerant plants and methods of replanting which reduce the need for water, fertilizer and pesticides. We geographically and behaviorally targeted Web banners to reach homeowners in a three-county area, interested in gardening and landscaping. Over a two-month period, the landing page logged almost 3,000 unique hits, with approximately 24% of them resulting from click-throughs on the banner ads.

Search Engine Marketing
Also known as SEM, this form of internet marketing promotes Web sites by increasing visibility within search engine results. The many forms of SEM include paid placement, contextual advertising, paid inclusion and search engine optimization (SEO).

Case Study: TECO

Tampa Electric works hard to balance growing demands for electricity with environmental responsibility. For their new Energy PlannerSM program, we developed a campaign encouraging customers to save energy, lower the cost of electric bills and help the environment. Web banners ran on multiple local sites including TBO.com and TampaBay.com. Geographic targeting was used to reach only those consumers in the Tampa Electric service area. Recently, a search engine marketing component was added to reach consumers expressing an interest in greening their homes or lowering their electric bills. From April through May, 2010, Tampa Electric benefited from an amazing 1.3% clickthrough rate which is well above the accepted national average of 0.02-0.04%.

Social Media Development
A social media campaign, like any medium, needs a clearly defined strategy in sync with the overall brand strategy. What you are trying to accomplish—sales, awareness, discussion or even goodwill—will determine which social networks make sense and how to utilize them. Twitter, Facebook, LinkedIn, YouTube, and blogs can build consumer dialogue and promote a brand or product message.

Case Study: Cancer Research Alliance

Home to nine Nobel Prize winners, Cancer Research Alliance (CRA) member centers have a long history of groundbreaking achievements in cancer research. PeakBiety developed a cause marketing campaign around the theme, “The infinite power of one.” An integrated campaign involving email marketing, Web banner ads, radio spots and a Web-aired video explained that if everyone gave just one dollar and pasted the message on to their friends, cancer research would be pushed ahead. In addition to giving a dollar, donors were invited to add their photos to a cure mosaic on the site to “change the face of cancer”. Within weeks, the site went viral as word spread through social networks about being part of such a worthy cause.

Web Design
Our strategic process of developing Web sites starts with identifying goals, audiences, and brand considerations. Once objectives are defined, we develop architecture, write copy, design graphics, create layouts and orchestrate programming. Our Web sites come with built-in search engine optimization features.

Case Study: Tampa Bay Water

Tampa Bay Water develops and delivers high-quality drinking water for the region. Having produced several effective annual reports for them, they knew we had a good understanding of their business. They needed a Web site that would allow them to communicate to the public their mission, as well as new projects and developments. The site, TampaBayWater.org, is now ranked in the top 24% of all Web sites for traffic by Alexa (a service that measures traffic for millions of sites on the Internet), and has an excellent score of 91 from grader.com.

Web Banners & Videos
Banner ads are the most common form of Web advertising and can be very effective when targeted appropriately. Video content enhances Web banners with more graphic content and special effects. And once produced, video content can be cost-effectively repurposed for a multitude of uses.

Case Study: Florida-Friendly Landscaping Program™

To educate homeowners on how to manage landscape recovery efforts after extreme cold weather, the Florida-Friendly Landscaping Program™ needed a turn-key communication program. In response, we developed an integrated marketing campaign including direct mail, newspaper, Web banners and a landing page, RightPlant.org. The theme, “Rethink before you replant” carried throughout. Utilizing video in the banners helped capture viewer attention and drive traffic to the landing page for more information. Over a two-month period, the landing page logged almost 3,000 unique hits, with approximately 24% of them resulting from click-throughs on the banner ads.

Announcing Our Spring 2010 Art Interns

PeakBiety is pleased to welcome three art interns this quarter.

Lisa Cox is a senior in Graphic Design at the Art Institute of Tampa with past responsibility for all major college marketing materials including flyers, brochures, billboards, posters, email blasts, identity design, and more. Talented, employing both sides of her brain, Lisa is an IT wiz assisting students and faculty with computer software and troubleshooting. In addition to being an awesome designer, she maintains and repairs video, audio and photography equipment for the school. And she’s an active student member of Ad2 Tampa Bay. Is there anything she doesn’t do? We’re trying to figure that out.

Liz Hyler comes to us with a BFA in Graphic Design having graduated May, 2009 from Kansas State University. With extensive freelance design experience under her belt, she is a valued contributor to logo design and brand identity projects. Her award-winning talent has garnered 1st place in K-State’s Forever Proud Young Alumni logo design, runner-up for the K-State Olathe Innovation Campus logo design, and runner-up for K-State’s Center on Aging logo design. Liz is also an AIGA member since 2008 and was an officer in 2009. She’s also a proud member of the P.E.O. Sisterhood. With her many accomplishments, accolades and associations, we are honored to have her working with the PeakBiety creative team.

David Miller is a senior at the Art Institute of Tampa working toward a BA in Web Design and Interactive Media. His accomplishments include building a learning assessment tool for The 50 States, constructing an interactive video player component with Adobe Flash and developing a movie trailer titled, The Combo Kid, using Adobe After Effects. David also assisted in the production of a short documentary about Ybor City titled Cigar City. If that’s not enough, David is an IT department associate maintaining equipment rentals, conducting print services for students and faculty, and monitoring computer labs.

Announcing our Winter 2010 Art Interns

PeakBiety is pleased to welcome three art interns this quarter.

Josue Franco is a senior in Graphic Design at the Art Institute of Tampa, and compares himself to an octopus: “Ever changing, shifting and wafting in accordance to its environment, the octopus has a great ability to adapt to its surroundings meticulously. My designs are flexible and adaptable to various approaches, media and styles.”

Alejandro Valdivia is also a senior in Graphic Design at the Art Institute. Alejandro describes himself as a creative problem solver, decision maker and team player, and has several years of freelance experience. He says “I’m a firm believer that simplicity is key. The attention span of the target audience is limited and finding a way through the maze of advertising that is already out there is challenging to say the least. That is why, usually, less is more.”

Nick Brower graduated from Savannah College of Art and Design with a BFA in Advertising Design in November. He is eager to gain real-world industry experience and strives to create ads that not only solve problems but are also works of art.

Enjoy a little holiday magic

A Few Wonders of the Season

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Introducing our Fall 2009 Art Interns

PeakBiety welcomes graphic design interns, Hemi Shimizu and Meghan Buchanan.

Hemi (pronounced emmy), attends the International Academy of Design and Technology in Tampa and is majoring in graphic design. Hemi considers herself not only a graphic designer, but a diverse, persistent and creative illustrator. In the future, she plans to work at targeting Hispanic markets as well as the general market. Diversity not only runs in Hemi’s designs, but in her family, too. Her father is Japanese, her mother is Venezuelan and her husband is American.

Meghan Buchanan, a student at the Art Institute of Tampa, comes with freelance design experience and is a member of AIGA and Ad 2 Tampa Bay. She has worked on numerous projects, including rebranding, advertising campaigns and web site development. Her work was featured in the Design Futures Showcase of 2009. Megan has always had a passion for creative thinking. She strives to be a citizen designer, concerned for the betterment of society and is focusing on the necessity of design.

Both Hemi and Meghan have hit the ground running and have participated in branding research and conceptual illustrations. We are looking forward to what they will bring to the table in the coming months.

PeakBiety benefits from post-grad interns this fall

Seeking real-world industry experience, Lindsay Churton and Mauri Mohler are spending time as PeakBiety interns this fall.

Lindsay Churton holds a degree in Textiles and Consumer Sciences and a Communications minor from Florida State University. After graduation, she considered joining the Peace Corps, but changed her mind after she was offered a position on the Obama Presidential Campaign.

Lindsay’s passions vary between fashion, visual merchandising and copywriting. Her ideal career path would be joining the creative team of a company that can incorporate all her interests. She states, “PeakBiety has become a wonderful eye opener and starting point for learning how the creative side of advertising evolves.”

Mauri Mohler is a multi-talented 2008 graduate from the University of Florida’s School of Journalism and Communications. As a copywriting intern here at PeakBiety, she works on proofreading and editing projects. She is also interested in graphic design. Mauri explains, “I enjoy working with the nurturing team at PeakBiety and I’m thankful that the agency that has such a strong philosophy about creative strategy.”

After gaining enough experience, Mauri hopes to work for a magazine. She loves catching up on her favorite street fashion and design blogs and hopes these two subjects will be a part of her future career.

My Advertising Internship Experience at PeakBiety

by Haris Silic

Finding an internship with an advertising agency in Tampa is not an easy task, to say the least. Hence my uncontrollable joy when Amy Phillips, PeakBiety Creative Director, offered me a summer internship position back in July.

I am a senior at The Art Institute of Tampa, pursuing a BA in Advertising. This degree is quite different than the BFA in Graphic Design, since the focus is more on strategy development and less on creative. However, in order to stay competitive in the industry, I have had to work hard on advancing both my creative execution as well as my strategic skills.

At PeakBiety, I have been able to apply both of those skill sets. I’ve worked on design solutions for their Tampa and central Florida-based clients and created a comprehensive SEO strategy for PeakBiety itself.  I really feel like I have been exposed to all functions of an advertising agency.

Haris giving a presentation on SEO stategy

Haris giving a presentation on SEO strategy

My advice to anyone looking for an advertising internship in the Tampa Bay area is to stay flexible. Try to obtain as many different skill sets for your tool belt as possible through your education and be able to apply them. Internships at premier advertising agencies in Tampa, such as PeakBiety, are very limited and competition is strong, but it was definitely worth the fight.

Good luck future interns of PeakBiety!

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