PeakBiety Chosen by Central Florida’s American Cement Company for Environmental Sustainability Campaign
PeakBiety branding+advertising announced today that Central Florida’s leading state of the art cement facility, American Cement Company, has chosen it t
o create an innovative corporate sustainability campaign that will highlight American Cement’s commitment to operating a sustainable manufacturing facility in difficult times and beyond. PeakBiety will build an advertising campaign that will run in industry publications.
American Cement recognizes sustainable practices as essential for the future of the company’s operations, as well as the quality of life of its people and the communities in which they live. This is why the company implemented the following five environmental initiatives:
1. Employee and contractor respect for environmental responsibilities,
2. Proactive solutions to climate change,
3. The optimization of energy and resource use through efficiency gains and recycling,
4. The promotion of environmentally-friendly innovations, and
5. Helping foster a healthy environment for the communities in which it functions.
Glen Peak, President of PeakBiety branding+advertising, said, “We are excited to work with American Cement because like us, they recognize that sustainability practices are a fundamental investment in their operational future. It’s an important story to communicate.”
Last April, American Cement celebrated the Grand Opening of its new, state-of-the-art plant in Sumterville, Florida.
PeakBiety branding+advertising services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is one of the few advertising agencies in the Tampa Bay Area to meet strict requirements for membership in the prestigious American Association of Advertising Agencies (4As), as well as official recognition as a Google AdWords Certified Partner.
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PeakBiety Welcomes Art Intern Dan Holden This Summer
Dan Holden, a recent graduate from the International Academy of Design and Technology is a creative individual with a passion for illustration, print, and plain old good design.
Originally from Massachusetts, Dan grew up with a paintbrush in his hand and was constantly drawing and painting. He has won multiple art awards over the years and has the attitude and motivation to be successful at whatever he puts his mind to. Whether he is out for a night on the town or at the golf course he is always admiring and critiquing other design, trying to inspire new ideas or see where it can be improved. Freshly equipped with his BFA in Graphic Design and experience ranging from 3D modeling to package design and photo manipulation, Dan will be a great fit with us here at PeakBiety.
Glen Peak Presents Silver Medal Award
As the winner of the 2010 American Advertising Federation – Tampa Bay (AAF-TB) Silver Medal Award, Glen Peak has the honor of presenting the 2011 award to Paul Catoe, President of Tampa Bay & Company, the Convention & Visitors Bureau. The Silver Medal Award is bestowed annually by American Advertising Federation (AAF) chapters throughout the country to outstanding members of their local advertising community. Glen Peak presents the award to Mr. Catoe at The ADDY Awards Gala on February 24 at Lowry Park Zoo.
As President & CEO of the Tampa Bay & Co. since 1999, Catoe has been a distinguished member of the Tampa Bay advertising community for many years. Glen Peak remarks, “Paul has been a significant contributor to Tampa Bay growth—hosting a Super Bowl and growing the area rapidly as a convention and vacation destination.” Prior to joining the CVB, Catoe served as the President and General Manager of WFLA-TV, Tampa Bay’s NBC affiliate. A 30-year Tampa Bay resident, Catoe has been very active in the community, serving on the CVB’s board of directors for six years and as chairman in 1998. Catoe is on the board of directors for the Outback Bowl, Florida Aquarium, Lowry Park Zoo, and the Greater Tampa Chamber of Commerce.
AAF-TB President Barry Wallace stated “The Silver Medal is seen as one of the highest honors that can be bestowed upon an advertising professional by his/her peers. We are thrilled to be honoring Paul for his dedication to the industry and to the Tampa Bay area.”
For many local chapters, awarding the AAF Silver Medal is the highlight of their year. It enhances the image of advertising by recognizing a local advertising professional for their industry and community involvement.
About AAF – Tampa Bay
The American Advertising Federation – Tampa Bay exists to support its members, the community and the advertising industry. Its mission is to promote fellowship, education and career enhancement among members of the advertising community; foster and recognize excellence in advertising; champion public service causes; build an understanding of the role and benefits of advertising at all levels; and encourage advertising self-regulation and continuous improvement to raise industry benchmarks.
About the Silver Medal Award
Silver Medal recipients are selected by a panel of judges consisting of past Silver Medal winners and past presidents from each local club of the American Advertising Federation (AAF). Judges use the following criteria when making their selections: contribution to the community, creative ability, contribution to the advancement of advertising, betterment of his/her own company.
Kathryn Clark Serves as Secretary to the AIGA Tampa Bay Board
PeakBiety art director and designer, Kathryn Clark, has been appointed Secretary of AIGA Tampa Bay after on-going engagement, participation and support of the organizations events over the past two years.
Founded in 1914, AIGA is the oldest and largest professional design association in the world. The mission of AIGA has been to advance design as a profession, strategic tool and vital cultural force.
In recent years, AIGA’s official name changed from “American Institute of Graphic Arts” to “AIGA, the professional association for design.” This change was meant to reflect the evolution of the profession from its earliest roots in graphic arts. In addition to the desire for a name that was more inclusive, there was also a strong interest in retaining the legacy of AIGA. The new name seems to address both interests. Today, as the professional association for design, AIGA strives to stimulate thinking about design, demonstrate the value of design and empower the success of designers throughout their careers.
The Tampa Bay chapter of AIGA was founded in 2006 and provides programs, events and benefits for students, professionals, corporations and the design community. Recent events have included a Skype videoconference with renowned designer Milton Glaser, studio tours of local firms, and the second annual Sip, Sail and Socialize down the Hillsborough River.
AIGA Tampa Bay's Sip, Sail and Socialize
AIGA spans the realm of all design professions including, but not limited to: advertising, brand strategy, design education and management, environmental graphic design, information graphics, interactive design and motion graphics, package design, printing and paper industries, research and strategy, typography, sustainable design and web design. The Tampa Bay chapter of AIGA includes Bradenton, Brandon, Clearwater, Dunedin, Naples, Lakeland, Largo, Riverview, Sarasota, Tampa and St. Petersburg and all students, professionals, corporations along the Gulf Coast of Florida.
To learn more or get involved, visit http://tampabay.aiga.org.
PeakBiety Welcomes Two New Interns
Megan Plaksiy, an award-winning student at The Art Institute of Tampa, describes herself as a creative professional with a passion for graphic design and its development and execution. With experience in package design and brand development as well as special skills in illustration and digital photography, Megan will be a valuable addition to the PeakBiety creative group.
James Ferrell is a multi-talented student with the Zimmerman Ad Program at the University of South Florida’s School of Mass Communication and will be graduating in May. With interests ranging from account management to music, he describes himself as design conscious, detail oriented, a team player, reliable and occasionally ridiculous. We welcome James and some occasional comic relief.
Holiday Wishes
PeakBiety Awarded Prestigious AdWords Certification
Tampa, FL - PeakBiety branding + advertising is proud to announce its recent recognition as a Google AdWords Certified Partner, one of only seven in the Tampa Bay area. This certification is a globally recognized stamp of approval, showcasing knowledge of the latest AdWords tools and best practice techniques.
To become a Google AdWords partner, a company must meet strict eligibility criteria. Rigorous certification exams must be passed which illustrate practical expertise in managing account and the ability to help clients get the most from their budgets. Additionally, a sustained volume of AdWords business must be maintained over specified periods.
An advertising product and Google’s main source of revenue, AdWords offers pay-per-click and site-targeted advertising for text, banner and rich-media ads. There are a variety of products including short text ads appearing in search engine results as well as image ads that run on Google’s Content Network.
If you’re interested in scheduling a demonstration to see how this cost-effective tool has helped other clients, call Glen Peak at 813-289-8006, extension 114 or email gpeak@peakbiety.com.
PeakBiety branding + advertising® services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is also one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As).
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