PeakBiety is proud to support the Raymond James Gasparilla Festival of the Arts, one of the nation’s premier fine art and craft festivals. The agency designed the official festival poster and T-shirts incorporating commissioned art by long-time participating festival artists, Larry and Sherry Paulsen of City Art Market.

Through PeakBiety’s creative direction, the art depicts the Festival at the Curtis Hixon Waterfront Park, downtown Tampa and incorporates such important Tampa landmarks as the Tampa Theatre, the new Glazer Children’s Museum and the new Tampa Museum of Art.

The juried show, awarding $75,000 in prize money, returned to its riverside roots on March 6th and 7th, 2010. The festival featured exceptional art from established and emerging artists, live musical entertainment and hands-on art activities for children. Perfect weather and the newly redesigned park location next to Tampa’s brand-spanking-new art museum helped make the show a tremendous success.

Challenge:

What happens when there is no product to sell, and all you can promise a customer is a warm, fuzzy feeling? This is just one of the hurdles we had to overcome for the Cancer Research Alliance. Home to nine Nobel Prize winners, CRA member centers have a long history of groundbreaking achievements in cancer research. There was, however, virtually no awareness of CRA or what it stands for among a target audience that includes pretty much everyone.

Strategy:

Convince potential donors that they can have the satisfaction of pushing cancer research ahead by donating $1 and passing the message along to others who will do the same.

Promise:

PeakBiety developed a cause marketing campaign around the theme, “The infinite power of one.” Email marketing, Web banner ads, radio spots and a Web-aired video explain that, if everyone gave just one dollar and passed the message on to their friends, the face of cancer would be forever changed.

One of the animated online banners from the campaign

Results:

The campaign is still running, so no final numbers are yet available.

To see more of the work from the campaign, including radio spots and e-blasts, click here.