Kathryn Clark joins PeakBiety creative team as art director.
TAMPA, FL –PeakBiety branding + advertising proudly announces the recent appointment of Kathryn Clark as art director. A native of the Tampa Bay area, Kathryn is a graduate of the Savannah College of Art & Design, where she received a Bachelor of Fine Arts degree in the area of Advertising Design and a minor degree in Business Management and Entrepreneurship. Kathryn’s ambition, along with her past experience as a graphic designer, will serve PeakBiety’s award-winning creative team well.
Kathryn has also received a number of local, regional and national awards. These include a 2009 Pollie Political Advertising student award, a 2005 Free Enterprise Scholars award and a 2008 Outstanding Director award with Agency Five–her college’s full-service, student-run agency. In her spare time, Kathryn has served as a Student Ambassador and is a member of AD2 Tampa Bay.
“Kathryn will be a great asset to this agency,” said Amy Phillips, Creative Director of PeakBiety. “She first came to us as a student intern and then later worked as a freelance graphic artist. I have watched her skills and talent grow as a graphic designer and art director and I am thrilled to have her on board as a full-time member of the PeakBiety team.”
PeakBiety branding + advertising® serves local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.
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Software firm launches new brand identity.
TAMPA, FL – Persystent Technologies, the developer of the fastest automated PC recovery solution on the market, has changed its name to Persystent Software. The name change is part of a dynamic new brand identity designed to reflect the company’s focus on providing software solutions to a broader market, including individuals and small businesses, with their new Persystent SOLO product.
PeakBiety branding + advertising, the branding agency for Persystent, is spearheading the marketing effort which includes a refreshed logo graphic and a new brand promise, “Damage Controlled™,” to emphasize the key benefit of the company’s proprietary software. Persystent’s software can restore a degraded computer’s operating system and applications to work-ready status in a matter of seconds – whether it is on or off a network. It foils viruses, malware and other unauthorized programs and returns the PC to fully functional, simply by rebooting.
In addition to developing the brand platform, PeakBiety has designed a new, dynamic graphic identity for Persystent. The logo features a strong, clean typeface with a dramatic graphic “P” to draw attention to the “power on” aspect to the product.
The new Persystent Logo
Glen Peak, President of PeakBiety branding + advertising said, “to anyone who’s ever had their PC fail on them and didn’t have access to an IT help-desk, this product is really spectacular. Now, with their new SOLO product, this dynamic product will be available to individuals and small businesses that have the same frustrations. This was a great project to work on.”
PeakBiety branding + advertising® serves local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.
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Congratulations Julia!
Julia Undella, a summer 2009 intern here at PeakBiety, was awarded a $2,500 scholarship for her illustration & design layout for DC Comics. The contest included six other International Academy of Design and Technology (IADT) campuses nationwide. For her entry, Julia chose to depict a story line of Wonder Woman defeating Superman. “I was so excited when I heard that I won the local level,” Julia said. “I spent a lot of time trying to make her look strong and beautiful. She’s a great role model for girls so I hope they continue to develop her character.” Local winners are to compete on a national level to receive another $2,500. The winner will be announced at www.visualdiner.com on Sept. 15, 2009.
Julia’s education started at Southwest Florida College before she transferred to IADT and her grades have earned her spots on the National Dean’s List as well as the National Honor Roll. She has completed a range of advertising projects for a variety of clients including: The City of Tampa and the Florida Music Hall of Fame. We are proud we had a chance to work with Julia and her award-winning work.
PeakBiety puts drama into Persystent Software sell.
TAMPA, FL—It’s the ultimate nightmare: in a matter of seconds a virus wrecks havoc on your computer’s operating system and applications, destroying your work and devastating your business. But what if you could simply reboot and have your PC fix itself in 30 seconds or less? It may sound like a fairytale, but it’s a reality – with Persystent Software, a unique product that keeps PCs always available and functional, on or off network.
The challenge facing PeakBiety, the branding agency for Persystent Software, was how to grab the attention of IT directors and communicate the dramatic power of Persystent. “This is the fastest automated PC recovery product out there,” said Glen Peak, President of PeakBiety. “We wanted to tell the product’s story quickly and clearly … differentiating ourselves from other technology company marketing.”
The agency’s solution is a colorful “graphic novel” presentation based on experiences of real Persystent customers. The approach quickly illustrates the product’s powerful benefit to both the end users and IT directors. “Using bold visuals and minimal copy, we tell the whole story with drama and impact,” noted Peak. Pretesting was conducted to ensure that the approach was on the mark and would engage the target audience.
To see one of the Persystent Software graphic novels, please click here.
PeakBiety branding + advertising® serves local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.
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