Full-service advertising agency or stable of specialists?
May 15, 2013 | Insights, Our Insights
by Glen Peak What’s best for your business? If you consider yourself a small or medium-size advertiser, the strategic choice may be particularly tough. So let’s see…if you want what are termed the “best-in-class specialists” for today’s more complex marketing world, you’ll likely want to consider all or several of the following kinds of firms: [...]
Continue ReadingA Simple Plan
April 9, 2013 | Good Reading
Posted by Christine Birkner (staff writer for Marketing News), A Simple Plan From the American Marketing Association Summary The gulf between B-to-B marketing and B-to-C marketing is getting narrower. While business practices for complex industries and B-to-B services often require formulaic approaches coupled with a great deal of caution, more and more such companies are experimenting with [...]
Continue ReadingCarolyn Heller Reception
April 1, 2013 | News Flash
Members of the PeakBiety team attended a preview reception Thursday, Feb. 28, 2013 at The Tampa Museum of Art. The agency helped with the 30-piece retrospective of Carolyn Heller’s vibrant artwork at the museum held from March 1-10, 2013. At the preview reception, friends and family swapped stories and enjoyed Carolyn’s favorite drinks, cosmopolitans [...]
Continue ReadingRaising Hope Across America PSA for Eckerd
February 5, 2013 | Press Releases
Tampa, FL — Eckerd, a non-profit organization that helps abused, neglected and at-risk children, recently engaged the creative services of PeakBiety branding + advertising to assist in creating a video. Objectives for the project were to inform and raise awareness, reach people in a way that would touch hearts, and secure donations. To help Eckerd [...]
Continue ReadingPeakBiety Welcomes David Alonso
January 15, 2013 | Press Releases
Art director, David Alonso, has always had a passion for creativity and design. Growing up in Tampa, David attended The Art Institute of Tampa and received his Bachelor’s of Fine Arts in Graphic Design. Throughout his school career, David was not only a focused student, but he also worked for a local Internet startup where [...]
Continue ReadingHoliday Wonder
December 18, 2012 | Insights, Our Insights
Holiday Wreath Illusion Explained Although the wreath and circles in our 2012 holiday card appear to be moving, they are not. Why? This optical illusion is known as “peripheral drift.” If you gaze steadily at one part of the image, the effect tends to vanish while the rest of the image continues to rotate in [...]
Continue ReadingDirections for Mental Health announces new name
August 6, 2012 | Press Releases
Clearwater, Florida—Directions for Living, formerly known as Directions for Mental Health, is thrilled to formally announce the agency’s new name, brand promise, and graphic identity to the public today. It is the organization’s hope that the name ‘Directions for Living’ and commitment that ‘Life Gets Better Here’ will capture the true focus of the agency, [...]
Continue ReadingWhy we believe spec work is bad for the industry
May 31, 2012 | Our Insights
I have noted that the new TV show called “The Pitch” has received praises from many. Frankly, I truly wonder if any of those singing the praises of the show have ever had any experience working IN an advertising agency…and not just in the “business of advertising”…which could mean a lot things.
Why do I wonder? Because I see the concept of “The Pitch” as a bad disease…one that is “harmful to the health” of agencies and clients alike.
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