The Joshua Bell/Metro Station Experiment and the Power of Perception
August 31, 2010 | Insights, Our Insights | Leave a Comment
Edited from The Washington Post article by Gene Weingarten
He emerged from the metro station at the L’Enfant Plaza Station and positioned himself against a wall beside a trash basket. By most measures, he was nondescript: a youngish white man in jeans, a long-sleeved T-shirt and a Washington Nationals baseball cap. From a small case, he [...]
PeakBiety Welcomes Fall 2010 Art Interns
August 24, 2010 | News Flash | Leave a Comment
PeakBiety welcomes art interns, Triston Thomas and Maria Boutzoukas, this fall.
Triston Thomas attends The Art Institute of Tampa and is majoring in Graphic Design. He describes himself as “a passionate designer with knowledge of editorial, packaging, and branding design, one of humble temperament, and having an unmatched enthusiasm for creating new things.”
Maria Boutzoukas is a [...]
The Future of Agency Relationships: Is it Time to Rethink Your Agency’s Role?
June 24, 2010 | Good Reading | Leave a Comment
In the latest issue of Marketing News, Josh Bernoff (VP, Forrester Research and coauthor of Groundswell: Winning in a World Transformed by Social Technologies) asks the question—Is Your Agency Relationship Past Its Expiration Date? He says it’s time for marketers to rethink your agency’s role, and then rethink your own.
Based on a new Forrester report [...]
Healthcare Branding Week: Why a “Traditional” Agency Makes Sense For Healthcare Marketing
June 18, 2010 | Our Insights | Leave a Comment
Part 5 of 5
Too often today, corporate marketing will look to “specialists” to solve problems. A design firm may be hired for logo development, a website company will be hired for an online presence, television may end up getting station-produced, and the list goes on. The risk with this approach is mainly waste and inconsistency. [...]
Healthcare Branding Week: Complexities of Healthcare Advertising Online
June 17, 2010 | Our Insights | 3 Comments
Part 4 of 5
Despite a down economy, online advertising in 2009 saw steady growth according to a survey conducted by PricewaterhouseCoopers published in April 2010. “Search revenue accounted for 47 percent of 2009 revenues, up from the 45 percent reported in 2008. Display advertising also showed solid growth, accounting for 35 percent of 2009 revenue [...]
Healthcare Branding Week: Where does Social Media fit in?
June 16, 2010 | Our Insights | 1 Comment
Part 3 of 5
Security risks, privacy concerns, possible HIPAA violations… its easy to see why health care organizations might be frightened by social media. Then, there are those who just wonder if it is all a waste of time and resources.
In spite of these concerns, the number of hospitals and healthcare entities with an online [...]
Healthcare Branding Week: Consumers Go Online For Healthcare Answers
June 15, 2010 | Our Insights, Uncategorized | 2 Comments
Part 2 of 5
Consumers of all ages are becoming increasingly proactive online when it comes to getting answers about their health. This includes choosing doctors, treatments and healthcare facilities. A study by the Pew Internet Project found that 75-80% of internet users have looked online for health information, and that the internet is ranked second [...]
Healthcare Branding Week: How Important is Branding for the Healthcare Industry?
June 14, 2010 | Our Insights | Leave a Comment
Part 1 of 5
In today’s tough economic climate, the wellness of a healthcare organization’s brand is more critical than ever. This can mainly be attributed to the complex and highly competitive nature of the industry. Awareness with strong identity and messaging are a good start. But aside from basic marketing, successful branding goes a lot [...]
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