PeakBiety Chosen by Central Florida’s American Cement Company for Environmental Sustainability Campaign
January 11, 2012 | News Flash
PeakBiety branding+advertising announced today that Central Florida’s leading state of the art cement facility, American Cement Company, has chosen it to create an innovative corporate sustainability campaign that will highlight American Cement’s commitment to operating a sustainable manufacturing facility in difficult times and beyond. PeakBiety will build an advertising campaign that will run in industry publications.
American [...]
Do you see what I see?
December 16, 2011 | News Flash
Take a break and let’s decorate the tree!
click on the ornaments to begin.
Continue ReadingThe Right Tools for an Agency Search
October 12, 2011 | Good Reading
What do you need to consider when searching for integrated marketing?
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Continue ReadingQR Codes. Gimmick or Viable Marketing Strategy?
July 13, 2011 | Our Insights
There’s never a dull moment in ad agency world when it comes to technology and new media applications. So one might ask, “what’s up with all the hubbub about QR codes?”
Short for Quick Response, QR codes were originally created in 1994 by a subsidiary of Toyota for tracking vehicle-manufacturing parts. Today, QR codes are quickly becoming more popular than traditional (vertical line) barcodes. Why? Because QR codes [...]
PeakBiety Welcomes Art Intern Dan Holden This Summer
June 30, 2011 | News Flash
Dan Holden, a recent graduate from the International Academy of Design and Technology is a creative individual with a passion for illustration, print, and plain old good design.
Originally from Massachusetts, Dan grew up with a paintbrush in his hand and was constantly drawing and painting. He has won multiple art awards over the years and [...]
Time and Talent Given to Gasparilla Art Festival for Second Year
June 1, 2011 | Giving Back
In a repeat performance of public service and community involvement, PeakBiety branding + advertising designed the official show t-shirts and commemorative posters for the 41st Annual Raymond James Gasparilla Festival of the Arts. The show took place on March 5 & 6, 2011, at the Curtis Hixon Waterfront Park in downtown Tampa. Hundreds of artists [...]
Continue ReadingBranding 101: Target Audiences
May 19, 2011 | Our Insights
What types of people buy a particular product or service? This is one of the most fundamental questions to ask when it comes to establishing a brand. The more narrowly and accurately a brand’s target market is defined, the more likely its marketing and advertising efforts will be successful.
Continue ReadingBranding 101: Category of One
April 28, 2011 | Our Insights
A brand category is a group of brands that sit in a similar place within a person’s mind. While each person’s list will be slightly different, the industry leaders are typically at the top. For example, when most people think of the soda category, Coca-Cola and Pepsi will typically come to mind first.
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