Creative Director, Amy Phillips, to teach as adjunct faculty with IADT Online
February 25, 2010 | Press Releases | Leave a Comment
TAMPA, FL – PeakBiety branding + advertising announces the recent appointment of its Creative Director, Amy Phillips, to the position of online adjunct faculty with the International Academy of Design & Technology Online. A valued part of the PeakBiety team for more than four years, her credentials include a Bachelor of Arts degree with honors [...]
Continue ReadingGlen Peak Awarded Silver Medal by American Advertising Federation
February 4, 2010 | Press Releases | Leave a Comment
TAMPA, FLORIDA—The American Advertising Federation—Tampa Bay (AAF-TB) will present its Silver Medal Award to local advertising agency founder Glen Peak in recognition of his contributions to advertising and commitment to actively furthering the industry. The Silver Medal Award is bestowed annually by American Advertising Federation (AAF) clubs throughout the country to outstanding members of their [...]
Continue ReadingDifference is the Essence of Marketing Success
February 2, 2010 | Good Reading | Leave a Comment
Pop quiz! What is the most common, yet most easily corrected, mistake small businesses make?
A. Undercapitalization
B. Marketing myopia
C. Lack of branding
D. Failure to diversify
A recent article by Steve Strauss, one of the world’s leading small business experts, posed this question.
Based on his experience, Strauss concluded that the answer was C, bad branding. “To understand why, [...]
Announcing our Winter 2010 Art Interns
January 26, 2010 | News Flash | Leave a Comment
PeakBiety is pleased to welcome three art interns this quarter: Josue Franco and Alejandro Valdivia from the Art Institute of Tampa, and Nick Brower from Savannah College of Art and Design.
Continue ReadingTampa Bay Water renews partnership with PeakBiety
January 21, 2010 | Press Releases | Leave a Comment
TAMPA, FL – PeakBiety branding + advertising® will continue to serve as a creative communications partner with Tampa Bay Water. PeakBiety has assisted the water supply utility with various internal and external communications efforts since 2007.
“We have enjoyed a very pleasant partnership with Tampa Bay Water for the past three years,” said Glen Peak, president [...]
Marketers Need To Better Understand Creativity
January 19, 2010 | Good Reading | 1 Comment
by Dr. Bob Deutsch, Brain Sells via The Inspiration Room
It can be said that creative advertising is like brain surgery. When advertising is artfully done it cures people of the status quo by activating neural circuitry.
To be creative artfully requires a dynamic mix of imagination and understanding of how the world might work. This is [...]
A Traditional Agency
January 6, 2010 | Our Insights | Leave a Comment
I don’t believe that many of today’s clients understand that ad agencies were once considered to be true marketing partners (a term that has since been beat to death and misused). Better agencies were involved in high level marketing strategy, new product development, market research, package design, media planning and buying, collateral material (yes… even that stuff), promotional programs and, oh yes, advertising that worked.
Continue ReadingOnline Brand Identity in SEO Strategy
December 15, 2009 | Our Insights | 2 Comments
Good brand management is supported by a strong and strategic brand identity. For a brand to stand out in its field, a brand’s online identity is becoming increasingly important. One of the most essential support systems for strong online brand identity is good search engine optimization (SEO).
Continue Reading keep looking »Welcome to the PeakBiety agency blog, where you can find:
Join in the discussion by leaving a comment (option found above each article).
Follow Us:
