Our Own Brand Strategist, Glen Peak, Interviewed By the Tampa Bay Business Journal

Editor, Alexis Muellner recently interviewed our President & Brand Strategist, Glen Peak, on the subject of how to define our agency in the digital age. Glen explains that in a much more complex world with many more media choices, it still comes down to positioning a client in the minds of their customers and prospects. What keeps Glen inspired? Strategies that resonate with a client's audiences, understanding a client's business, accountability, and co-workers he likes. (Click to view.)

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AuthorPeak Biety
CategoriesNews Flash

“It is not about doing ‘digital marketing', it is about marketing effectively in a digital world.” These incredibly perceptive words from Diageo's CEO Ivan Menezes, inspire Branding Strategy Insider's insightful post today. We couldn't agree more. We believe that “traditional” agencies who grew up developing strategies of all kinds to solve marketing and advertising problems, and then embraced the new digital opportunities, function better for brands. The experience of this broader, more integrated view is important in building the most effective communications platforms in today’s more complex world.  Indeed, today it is still about marketing effectively…..but now in a world in that contains an important digital component.

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AuthorPeak Biety
CategoriesGood Reading

It’s July, which means aside from the occasional hot spell we marketers are about to be deluged by an ocean of talks, tweets and treatises on the importance of creativity and her bespectacled, more reserved brother, innovation.

Blame Cannes. Last week, 13,000 marketers descended on the French Riviera to have the overriding importance of all things creative drummed into them. If proof was needed that Cannes Lions was all about the C word, we need only consult last week’s social media analytics. Apparently, more than half of the messages emanating from the event mentioned either creativity or innovation.

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AuthorPeak Biety
CategoriesGood Reading

As ad professionals with both client side and longtime agency experience, we've decided to share some pointers on how to keep you aligned for superior communications.

 

1.   Provide clear direction.

Studies show that a high percentage of problem projects start with inadequate briefings. A lack of candor may factor in, too. Are you spending enough time preparing information? Or, do you just wing it and hope they’ll “get it”? Don’t trust this all-important task to an inexperienced junior. You can’t expect a great outcome if you don’t start with thoughtful, well-organized input.

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AuthorPeak Biety
CategoriesAdSpeak