This March, PeakBiety branding + advertising proudly celebrated its 25th year in business. But more important than what this milestone means to us, is what it means to the clients we serve. In an industry where some ad agencies barely outlast the campaigns they create, our longevity gives our clients the assurance of a successful track record.

What’s best for your business? If you consider yourself a small or medium-size advertiser, the strategic choice may be particularly tough. So let’s see…if you want what are termed the “best-in-class specialists” for today’s more complex marketing world, you’ll likely want to consider all or several of the following kinds of firms...

Clients and ad agencies alike long for greater trust in their relationships. And for some very good reasons. Most all marketing and ad agency execs believe that the best work results when clients trust their agency, the agency collaborates well and both parties work at sustaining a lasting relationship. So why doesn’t this happen more often?

No doubt, you’ll have many criteria to examine in the selection of an ad agency. But there’s one key credential you may be overlooking. To make your search easier and to ensure a successful outcome, you need to ask prospective agencies this all-important question...